A star-studded field will play alongside the professionals in the only event on the tour that pairs players with an amateur/celebrity partner, ala the AT&T Pebble Beach Pro-Am.
Sports stars Wayne Gretzky and John Elway headline the list of famous athletes in the field and will be joined by hockey greats Brett Hull and Mark Messier, golfing legend Gary Player and South Carolina's own George Rogers, the 1980 Heisman trophy winning running back from the University of South Carolina.
From the entertainment industry, Kevin Costner will again be back to reprise his own version of his role in the motion picture 'Tin Cup,' as will his caddie and sidekick in that movie Cheech Marin. John O'Hurley, from Seinfeld fame, is teeing it up for the sixth straight time in this event.
Although the event was shortened to 54-holes last year due to weather, it will be tough to top the dramatics of winner Shane Bertsch.
Bertsch fired a Sunday 7-under 65 to overcome a 12-shot deficit to edge Charley Hoffman and Bubba Watson by a stroke.
Tripp Isenhour, already a two-time winner on tour this season, will have plenty of confidence coming into the event. Holding the top spot on the tour's money list and just one win away from earning the PGA TOUR's 'Battlefield Promotion,' Isenhour has the added pleasure of knowing he can win this event, as seen by his victory here in 2003.
The winner of the event will take home $112,500 from a total purse of $625,000.
The tournament will be played over three courses - The Cliffs Valley, The Cliffs at Keowee Vineyards and The Cliffs at Walnut Cove.
All four rounds will be televised live by The Golf Channel beginning Thursday at 1:30 p.m. ET.