DC Event Gets New Name

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WASHINGTON, D.C. -- Booz Allen Classic is the new name of the PGA TOUR's Washington, D.C., golf tournament, which will take place June 21-27, 2004 at the Tournament Players Club at Avenel for the 18th consecutive year.
 

The tournament was introduced to the nation's capital in 1980 at Congressional Country Club in Bethesda, Md., where it remained for seven years prior to moving down the road to the TPC at Avenel in 1987. The Booz Allen Classic name and logo were approved Wednesday evening at a meeting of the tournament's newly reconstituted Board of Governors.
 
The announcement follows the recent signing of McLean, Va.-- based Booz Allen Hamilton, one of the world's largest consulting firms, as title sponsor of what has become the biggest single sporting event in the Washington, D.C. metropolitan area, attracting more than 180,000 fans annually.
 
'We think the Booz Allen Classic name and accompanying logo provides the right foundation for an event that for a quarter of a century has defined professional golf in the U.S. national capital region and, we expect, is destined for even greater success as an international classic in the years to come,' said Ralph Shrader, Chairman and Chief Executive Officer of Booz Allen Hamilton Inc.
 
To date, the tournament has distributed nearly $8 million to more than 150 local and national charities in the Washington, D.C., area. Beginning with the 2004 Booz Allen Classic, tournament host Washington Golf Charities, a 501(c)(3) non-profit organization formed in 2003 to host the Booz Allen Classic, and Booz Allen Hamilton have committed to a goal of distributing at least $1 million annually from tournament-related proceeds exclusively to Washington, D.C., area charities.
 
The tournament, which this year had a tournament-record purse of $4.5 million, will continue to be managed by KemperSports Marketing as it has been for the past 25 years. The Board also approved a number of other tournament changes, including an updating of many of the tournament's hospitality areas at Avenel.