As Champions Tour president, George will be responsible for all aspects of the 50-and-over circuit, including marketing, tournament operations, player relations and title sponsor relations.
'I couldn't be more excited about this tremendous new opportunity,' George said. 'It has been a great privilege to work with a dynamic team in New Orleans, and it's clear that I'm joining another great team on the Champions Tour. With the changes that have been made to enhance the presentation of the tour, combined with the steady stream of great players that will enter the Champions Tour over the next several years, we have a great opportunity to take this tour to an entirely new level.'
Before joining Fore! Kids in 1998, he was an associate athletic director at Vanderbilt University. The Illinois graduate was also on the athletic administrative staffs at his alma matter and Colorado.