The announcement was made today by PGA Tour Commissioner Tim Finchem and Nationwide CEO W.G. Jurgensen.
The Tour's new name, logo, brand positioning, schedule, purse levels and other details will be unveiled later this year. In addition to featuring the Nationwide name, the Tour's new name will feature a much closer tie to the PGA Tour brand identity as a reflection of its competitive excellence, which virtually is an extension of the PGA Tour.
'This new partnership offers us a tremendous opportunity to build our brand awareness and to reach a broad spectrum of consumers,' Jurgensen said. 'Nationwide's tradition of high-quality customer service -- what we call being 'on your side'- is a good match with the high quality of play on this Tour.'
As part of its umbrella sponsorship, Nationwide will receive numerous benefits, including extensive on-site branding and promotion, international television exposure through The Golf Channel's live Tournament coverage and ancillary programming, advertising units, Tour media exposure, pro-am spots and hospitality opportunities.
'We're absolutely delighted to make this announcement and to welcome Nationwide into the Tour family of sponsors,' Finchem said. 'Nationwide's commitment to quality, service, community and charity mirror the values of the PGA Tour, making this an exceptional fit.
'This Tour has been tremendously successful in identifying new stars and reinvigorating the careers of longtime PGA Tour players,' Finchem continued. 'Since its inception in 1990, this Tour essentially has become an extension of the PGA Tour, with an equivalent high level of play. We look forward to its continued growth under the banner of Nationwide.'
PGA Tour fields often consist of more than 50 percent former Buy.Com Tour players and 303 of the last 304 PGA Tour events have seen at least one former member of this Tour finish in the top 10. In addition, former players from this Tour have gone on to win 114 PGA Tour titles, including 12 this year. Prominent alumni include John Daly, Chris DiMarco, David Duval, Jim Furyk, Tom Lehman and David Toms.
Learn more about the History of the Buy.Com Tour
With the commencement of the new television agreements next year, the Tour will receive expanded exposure. The Golf Channel, the exclusive carrier of the Tour, will be increasing the number of live four-day telecasts from the current 12 to at least 14 domestic events and a minimum of two international events. In addition to the 10 hours of live coverage given to each Tournament, taped replays are shown, as well. Additionally, it will air a new half-hour magazine show 16 times during the season that focuses on the Tour.
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