In planning for this years inaugural Northern Trust Open, we looked at how we could improve the experience for everyone involved, from the players and their families to tournament viewers worldwide, said Frederick H. Waddell, president and chief executive officer of Northern Trust Corporation.
This years Northern Trust Open is projected to raise $2.5 million to support charities in Southern California, an increase of more than 30 percent from last years event. To further align the event with the Los Angeles community, the tournament will include new celebrity and media components. The Michael Douglas and Friends Celebrity Golf outing will be held at Riviera Country Club on February 10, and GOLF CHANNEL will broadcast live the entire tournament week from a custom-built on-site studio.
Players will share a larger, $6.2 million purse and will enjoy smaller Pro-Am teams as well.