New Enchancements to Riviera Event


Northern Trust OpenPACIFIC PALISADES, Calif. -- With its new title sponsorship of the PGA TOURs historic tournament at Riviera Country Club, Northern Trust announced today a series of tournament enhancements, starting with the 2008 Northern Trust Open, February, 11-17.
In planning for this years inaugural Northern Trust Open, we looked at how we could improve the experience for everyone involved, from the players and their families to tournament viewers worldwide, said Frederick H. Waddell, president and chief executive officer of Northern Trust Corporation.
This years Northern Trust Open is projected to raise $2.5 million to support charities in Southern California, an increase of more than 30 percent from last years event. To further align the event with the Los Angeles community, the tournament will include new celebrity and media components. The Michael Douglas and Friends Celebrity Golf outing will be held at Riviera Country Club on February 10, and GOLF CHANNEL will broadcast live the entire tournament week from a custom-built on-site studio.
Players will share a larger, $6.2 million purse and will enjoy smaller Pro-Am teams as well.
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