PGA Chief Executive Officer Jim Awtrey serves as moderator of panels that will focus on the state of the golf industry and the wide impact that technological advances in equipment have had on the industry. The panel features executives of some of golf's leading equipment manufacturers, television networks and the organizations representing professional golf and major championships.
The opening session features golf manufacturers represented by Callaway Golf Chairman Ron Drapeau, TaylorMade Golf Chief Executive Officer and President Mark King and Nike Golf President Bob Wood. CBS Sports President Sean McManus, NBC Sports Chairman Dick Ebersol and Turner Sports President Mark Lazarus will represent television. The major championships will have representatives in U.S. Golf Association Executive Director David Fay, Royal & Ancient Golf Club Secretary Peter Dawson, PGA Senior Director of Tournaments Kerry Haigh and architect Tom Fazio, representing Augusta National Golf Club.
Architectural legends Pete Dye and Fazio lead off a second session in providing a perspective on the effect of today's golf equipment on course design; while PGA Tour member Mike Hulbert and past LPGA Tour president Judy Dickinson will give professional player perspectives. Concluding the conference will be the USGA's Fay and the Royal & Ancient's Dawson discussing equipment testing, the Rules of Golf and conditions of competition.
'The Business of Golf is an unprecedented summit of key industry leaders from all points of the compass in the game,' PGA of America President M.G. Orender said. 'This elite group of panelists have demonstrated pathways for success in the game and will focus on how to prepare for future growth in the game by all sectors of the industry.'