As part of the deal The Golf Channel will air the PGA Tour Qualifying Tournament, 12-18 Buy.Com events, the weekly Inside the PGA Tour program and a new hour-long weekly program that includes highlights of a week's event from the previous year.
Also part of the Golf Channel telecast rights will be a continuation of Shells Wonderful World of Golf, a program which airs already on TGC. In addition to the older episodes, TGC will now be airing the more recent episodes that include Arnold Palmer vs. Jack Nicklaus, Ernie Els vs. Nick Price, Karrie Webb vs. Dottie Pepper, Hale Irwin vs. Tom Watson and Fred Couples vs. John Daly.
The Tour is believed to have garnered approximately $850 million from the new contracts, which include the Golf Channel, ABC, NBC, CBS, USA and ESPN. The ratings have jumped repeatedly ' ABC, NBC and CBS combined for a 2.9 rating in 1999 to a 3.0 last year to 3.2 this year (each national ratings point 1.02 million households.) The outlets paid approximately $550 million for the present contract, which began in 1998 and ends in 2002.
ABC will televise 18 Tour events, CBS 17 and NBC five.
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