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Tiger is Top Endorser in Sports

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For the third straight year, Tiger Woods is the sporting worlds most appealing product endorser according to the 2001 edition of the annual Burns Sports & Celebrities, Inc. poll.
 
Woods, who has won four consecutive major championships, easily outdistanced good friend Michael Jordan for the top spot.
 
Burns Sports surveyed over 1,500 advertising agency and corporate marketing executives worldwide.
 
Jordan came in second place, while cyclist Lance Armstrong finished third. Tennis player Anna Kournikova and soccer star Mia Hamm rounded out the top five.
 
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