Golf Channel and LPGA Announce 2010 Tournament Broadcast Schedule

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ORLANDO, Fla., Jan. 6, 2010 – Today Golf Channel and the LPGA unveiled their current event broadcast schedule for the 2010 season – the first as part of a landmark agreement signed in early 2009.

Of the 12 tournaments scheduled to be played in North America that will air on Golf Channel, nine will have live coverage, with seven tournaments entirely live. Event coverage will consist of two to three hours per telecast, with same-night replays scheduled for 10 events. International events will be televised on tape delay and will air on Saturdays and Sundays.

“As we do with all our tour partners, we have worked hard to maximize airtimes and drive ratings for the LPGA Tour,” said Page Thompson, President, Golf Channel. “We are excited to be the exclusive cable partner of the LPGA and look forward to a great 2010 season and beyond.”

The 2010 LPGA Tour season marks the first year of a 10-year partnership between the LPGA and Golf Channel, the new exclusive cable home of the Tour. In addition to typical tournament coverage, Golf Channel will utilize a variety of production elements to showcase the individual personalities of LPGA Tour players, helping to introduce and familiarize its viewers to the stars of the women’s Tour. Popular elements include player profiles, the “At the Turn” feature and fitting players with microphones during competition.

Golf Channel also will provide enhanced news coverage of the LPGA Tour and will produce several programs with LPGA stars throughout the year, which will be announced at a later time.

“We are looking forward to a year of strong coverage on the Golf Channel – both in-telecast and in the news. Showcasing the talent and diverse personalities of our Tour players is our goal, and Golf Channel will be the ideal partner with which to realize this goal,” said Mike Whan, LPGA Commissioner.

  

DATE               EVENT                                                             ROUNDS          BROADCAST

2/18-21   Honda PTT LPGA Thailand                                                                 TBD

2/25-28   HSBC Women’s Champions                                     3-4                   TD*

3/25-28   LPGA Classic Presented by J Golf                            ALL                  LIVE

5/13-16   Bell Micro LPGA Classic                                              ALL                  LIVE/TD

6/10-13   LPGA State Farm Classic                                            ALL                  TD

6/18-20   ShopRite LPGA Classic                                               ALL                  LIVE

6/24-27   LPGA Championship Presented by Wegmans       ALL                  LIVE

7/22-25   Evian Masters Presented by Societe Generale                                TBD

8/20-22   Safeway Classic Presented by Coca-Cola               ALL                  LIVE

8/26-29   CN Canadian Women’s Open                                                             TBD

9/10-12   P&G NW Arkansas Championship Presented        ALL                  LIVE

              by Walmart

10/7-10   Navistar LPGA Classic                                                 ALL                  TD

10/14-17 CVS/pharmacy LPGA Challenge                                ALL                  LIVE

10/29-31 LPGA China                                                                    3-4                    TD

11/11-14 Lorena Ochoa Invitational                                            ALL                  LIVE/TD

11/18-21 LPGA Tour Championship                                           ALL                  LIVE

 

Number of events, schedule and times subject to change

*Tape Delay

 

About the Ladies Professional Golf Association

The LPGA was founded in 1950 and today boasts a membership comprised of world-class LPGA Tour professionals and more than 1,300 dedicated Teaching and Club Professionals (T&CP). Players on the LPGA Tour, who represent more than 25 countries, compete globally showcasing the very best of women’s professional golf. LPGA T&CP members directly impact the growth of the game through teaching, coaching and management positions, and oversee programs aimed at increasing the involvement of women, girls and youth in golf. The LPGA’s Vision is to inspire, empower, educate and entertain by showcasing the best golf professionals in the world. Its Mission is to be a leader in the world of sports, to promote economic empowerment for all members, and to serve as role models on and off the course. The LPGA is headquartered in Daytona Beach, Fla. For more information on the LPGA, log on to www.LPGA.com.

 About Golf Channel

Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. The Golf Channel cable network, co-founded by Arnold Palmer and a subsidiary of Comcast Corporation (NASDAQ:  CMCSA, CMCSK), is available in more than 120 million homes worldwide through cable, satellite and wireless companies.  Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, added to a programming schedule distinguished by golf’s best news, instruction and original programming. Golf Channel’s digital platform of businesses is led by www.GolfChannel.com, the number-one golf destination on the Internet, delivering unmatched coverage of the world of golf, as well as services that help the recreational player with how to play, what to play and where to play golf.