In her expanded role, O’Brien will lead all of the marketing and promotional efforts for the cable network and its platform of new media businesses, including GolfChannel.com. Since joining Golf Channel in 2007 as vice president of marketing and brand management, O’Brien has been responsible for overseeing the evolution of the network’s overall brand and driving the marketing and communication strategies for Golf Channel’s promotional campaigns.
Prior to joining Golf Channel, O’Brien was senior director of advertising and marketing communications for Comcast in Philadelphia, where she was involved with the successful revitalization of the corporation’s overall brand and the launch of the on-demand horror channel FearNet.
Golf Channel also announced the promotion of Matt Justine to regional vice president of sales for GolfNow.com, the network’s tee-time business. He will oversee all sales and marketing initiatives in the Northeast, Mid-Atlantic, Southeast and East Regions. Rob Monson has been promoted to senior director, online marketing, and will be responsible for the marketing strategy and execution of the Golf Channel’s new media assets, including GolfChannel.com, GolfNow.com, the TravelGolf.com network and Golf Channel Amateur Tour. Darcie McCallum, formerly regional marketing manager for GolfNow.com, has been promoted to director of marketing, tee times and events. McCallum will oversee all marketing initiatives for GolfNow.com and Golf Channel Amateur Tour.
About Golf Channel
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. The Golf Channel cable network, co-founded by Arnold Palmer and a subsidiary of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is available in more than 120 million homes worldwide through cable, satellite and wireless companies. Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, added to a programming schedule distinguished by golf’s best news, instruction and original programming. Golf Channel’s digital platform of businesses is led by GolfChannel.com, the number-one golf destination on the Internet, delivering unmatched coverage of the world of golf, as well as services that help the recreational player with how to play, what to play and where to play golf.