“Since our first telecast of the Masters in 1956, we have carefully maintained a tradition of high-quality programming within an appropriate broadcast window,” said Billy Payne, chairman of Augusta National Golf Club. “Now, with the proper infrastructure and resources in place, we are confident the additional coverage will meet the high standards of the millions of golf fans who enjoy viewing the Masters each April.”
The Masters, held April 7-10, will air on ESPN from 3-7:30 p.m. on April 7 and April 8. Payne also announced that Sky Sports will join the BBC as a live broadcaster of the Masters during the 2011 tournament.
The BBC, which now maintains an uninterrupted relationship with the Masters since 1986, will deliver the tournament live on the weekend. Sky Sports will televise Wednesday’s Par 3 Contest and the four tournament rounds live.
“We consider ourselves fortunate to have two committed television partners who are able to reach both new and established audiences throughout the United Kingdom,” Payne said. “This agreement was successful in both preserving a long-term partnership and adding a new dimension to our coverage in the U.K.”