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Difficulty landing sponsor for Woods' event

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Now in its 15th year, Tiger Woods’ World Challenge event will feature a new title sponsor in Northwestern Mutual, but in a Tuesday conference call to promote the tournament, its host allowed that getting corporate partnerships is more difficult than it used to be.

“It's been one of those times, unfortunately, for a lot of charities where it's a tough economic climate right now for anyone to try and raise money,” Woods said. “Luckily our [Tiger Woods] Foundation really got going with this event, some of our other events that we run. We were in that boom. I think we've got a lot of awareness and equity built in through all those years. I think that's why we're still able to raise the money that we're able to raise, just because people are aware of it and they understand what we're trying to do and the message is already out there.

“If you're trying to start a foundation now in this economic climate, it's a totally different challenge to try to get the awareness out there. I think over the 15 years of equity of doing this, running this event, other events, it certainly helps.”

Featuring a world-class field of 18 elite competitors, the Northwestern Mutual World Challenge will take place Dec. 5-8, once again at Sherwood Country Club in Thousand Oaks, Calif.

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