Full coverage of the 60th PGA Merchandise Show

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The 60th edition of the PGA Merchandise Show is taking place this week at the Orange County Convention Center in Orlando, Fla. The Show's prelude, the Outdoor Demo Day, took Wednesday at Orange County National Golf Center & Lodge in Winter Garden, where more than 100 manufacturers set up shop on the 42-acre practice facility.

More than 250 companies will be represented at the three-day Merchandise Show, where 40,000 industry attendees are expected.

Golf Channel has the week's extravaganza covered. You can click here for all of the news and videos.