Ladies European Tour chief executive Alexandra Armas will resign her post at the end of 2012, the tour announced Wednesday.
Armas, 36, will continue through season's end, then will shift focus to identifying her successor.'With the LET in a better business position than ever and with a strong team and structure in place, it is now the time for me to consider new challenges and projects,” Armas said in a release.
Armas, a product of the Wake Forest golf program and with a masters degree in business, took over the job in 2005 after competing on the tour for five years. It was a fit for her talents.
'When I went to Q School I hadn’t played golf for two years, so I guess you could say it wasn’t my passion,' she said after taking over the job in '05.
As a Player, Armas was frustrated with a docket of just 15 tournaments. Looking to create more playing opportunities, Armas successfully built the schedule to a high of 28 events in 2008. Armas also helped develop a feeder tour known as the Access Tour.
The world credit crisis has since shrunk the schedule to 25 events this year, but Armas engineered an expansion of the tour beyond continental Europe.