The LPGA is stepping up its social media connection with fans.
Beginning with the Wegmans LPGA Championship June 7-10, the caddie bibs of players will feature a player’s name and her Twitter handle, if she has a Twitter account. For example, Paula Creamer’s Twitter handle, @ThePCreamer, will be featured on her caddie’s bib.
The LPGA announced the plan Monday as “The LPGA @CaddieBib Program.”
“We feel that our players are some of the most accessible and fan friendly in all of professional sports,” Kraig Kann, the LPGA’s chief communications officer, said in a statement. “They are our biggest ambassadors and understand the value of `connection.’ We think this idea will add to our fan experience and create more interest in our tour by showcasing the players as people.”