Rory McIlroy’s “6 Bags Charity Project” won’t be limited to only six.
The Northern Irishman announced Monday that he is extending the intiative to “select tournaments” throughout the season.
This was the first in a planned series of fundraising initiatives for The Rory Foundation, established to help children around the world.
“We’ve had an overwhelmingly positive reaction to the charity bag project, as it raises huge awareness for the chosen charities, as well as much needed funds,” he said in a release. “It’s all about giving children the support that I enjoyed as a child, so myself and my team felt that it made sense to extend the initiative to benefit as many charities and children as possible.”
McIlroy will tee it up at next week’s Wells Fargo Championship, where he will carry a branded bag for the St. Jude Children’s Research Hospital.