NBA Icon Jerry West Face of the Northern Trust


The PGA Tour inserted basketball legend Jerry West as the face of the Northern Trust Open on Thursday, but the real news may be who the former NBA great will be working with.
The Tour’s Championship Management division has stepped in to run the event along with the Los Angeles Junior Chamber of Commerce. Championship Management runs 12 Tour and Champions Tour events – including the World Golf Championships, two FedEx Cup playoff events, The Players and Presidents Cup –but the L.A. stop will be the first “off the shelf” event that Ponte Vedra Beach, Fla., will run directly.
West, an icon in L.A. who spent his entire Hall of Fame career with the Lakers, was named executive director and will undoubtedly raise the profile of the event, but expect most of the shots to be called from Tour HQ.
In fact, considering the event’s high-profile run in with Congress this year over corporate entertainment and a three-year hole in the tee sheet where Tiger Woods’ name is supposed to be, officials may want to woo Lakers’ coach Phil Jackson over to try and mix things up as well.