OneAsia, Asia Pacific's professional golf tour, announced Monday the appointment of Sang Y. Chun as its new chairman and commissioner. Chun is an industry veteran with extensive experience in sports sponsorship and securing multi-million dollar television deals across the globe.
Chun is president and CEO at SBS International Inc. and in his 20 years there he is known for his influential relationships with sports administrators and media identities around the world, including with the PGA Tour, LPGA and the IOC.
His relationship with the PGA Tour recently culminated in a 10-year sponsorship deal of the SBS Championship, in addition to a multi-year media rights deal for the PGA Tour in Korea.
OneAsia will stage 11 tournaments in 2010 and will have a total purse of $13 million. The goal of the tour is to provide players in Asia with an alternative pathway to the PGA and European tours.