PGA Tour Signs Deal for Sponsor of Season Opener


PONTE VEDRA BEACH, Fla. – It’s not often the Tour allows news to get in the way of tournament play, but a positive sponsorship update in a tough economic environment preempted even the play of Tiger Woods on Thursday at The Players.
Just as the world No. 1 was making the turn commissioner Tim Finchem announced that the circuit has signed a new, 10-year agreement with SBS, the Seoul Broadcasting System, to sponsor the Tour’s seasoning-opening event in Hawaii.
There had been plenty of speculation that Mercedes-Benz, which took over sponsorship of the winners-only event in 1994, would be leaving after this year and the SBS announcement is a boon as golf continues to buck economic headwinds.
“We wish all of our commitments were for 10 years,” said Finchem, who added the current agreement with Kapalua Resort expires next year but that the Tour is “well down the road” on an extension.