RBC to step up sponsor Heritage

RSS

AVONDALE, La. – The PGA Tour’s search for a title sponsor in Hilton Head appears to have a happy ending.

Accoring to a former member of the PGA Tour’s Policy Board, the Royal Bank of Canada has agreed in principle to provide corporate support for the tournament for four years beginning in 2012. RBC’s involvement salvages the immediate future of one of the Tour’s most identifiable stops, a popular event among the players that has struggled to hold onto corporate partners in recent years.

Calls made by GolfChannel.com to Heritage tournament director Steve Wilmot seeking comment were not immediately returned.

Last week’s gathering at Harbour Town, won by Brandt Snedeker in a playoff over Luke Donald, was thought by many to be the final edition of the 42-year-old event. Hilton Head is one of the Tour’s smallest metropolitan markets, making it difficult to find a company looking to sponsor a golf tournament, but RBC’s commitment would settle the issue, at least for the time being.

RBC also sponsors the Canadian Open, held July 21-24 at Shaughnessy Golf & Country Club in Vancouver. Sponsorship for the event runs through 2012.