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Stock Watch: Consistency counts; Ignorance costs

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Each week on GolfChannel.com, we’ll examine which players’ stocks and trends are rising and falling in the world of golf.

RISING

J-Walk (+8%): Sure, he nearly kicked away a six-shot lead on the back nine at Pebble, but the result looks the same on paper – three wins in eight starts. Time to get fitted for that Ryder Cup gear.

The other Woods (+6%): The victory on the Ladies European Tour was significant for the 23-year-old Cheyenne, for it thrust her out of her uncle’s considerable shadow. But, please, enough with the premature superstar talk – she hasn’t even earned an LPGA card yet!

The Donald (5%): No bluster here – the early reviews of Trump’s Doral renovation are positive. If the Tour’s glitterati agrees next month, it’ll be a major upgrade for what had become a sleepy WGC venue.

DJ (+3%): Sure, he’s only three starts deep into his 2013-14 campaign, but Johnson already has a win, a T-2 and a T-6. OK, golf fans, this might finally be the year that he cashes in on all of that awesome potential.

Honda Classic (+1%): The top 8 in the world are all committed to the opening event on the Florida swing, completing a remarkable transformation for the once C-level event.


FALLING

Spongy green balls (-2%): Yes, D.A., these are artificial devices. The tour pros’ lack of knowledge regarding the rules never ceases to amaze.

Phil (-6%): Lefty closed out his worst West Coast swing ever with a putrid performance on the greens at Pebble. Was his putter already on vacation with the wife and kids?

Sneds (-9%): A year ago this week, Snedeker was the hottest player in the game and ranked fourth in the world. Now, he’s down to world No. 17, fresh off another MC (his second in three starts) and has just one top-10 since early July. The Masters is only getting closer, you know.

Match Play (-10%): Sheesh! At this rate, world No. 77 Koumei Oda might want to make travel arrangements to Tucson. The silent protest of Dove Mountain actually speaks volumes.