The so-called “fifth major” produced major numbers for NBC.
The final round of The Players drew the highest overnight rating (5.7) for a non-major PGA Tour telecast since the 2006 Buick Invitational, also won by Tiger Woods. The previous high this season was 4.4 for the final round at Doral, where Woods notched his second of four wins.
Sunday’s overnight matched the 2001 Players (won by Tiger) as the highest tournament rating since 1991.
The Sunday rating was up 68 percent from last year (3.4), when Matt Kuchar won by two shots.
NBC’s Saturday coverage had a 3.0 overnight rating for the weather-delayed third round, when Woods and Sergio Garcia were paired in the final group. That was up 20 percent from last year.