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Time to reinvent Pebble Beach event

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With Dubai fast becoming the premiere event of the early season, it's time for the PGA Tour to reinvent its annual trip to Pebble Beach. Make golf's most beautiful stage the scene of the final FedEx Cup playoff event, the backdrop to a prime-time telecast in late September that would showcase our game to the nines.

This week's gathering on the Monterey Peninsula is sure to get lost in the desert, an impossibility just 10 years ago. Appearance fees are competitive poison, and nobody pays bigger ones than Dubai, but the Average Joe wants to see the game's best on one golf course.

He doesn't care about no stinkin' fake money. Our product has issues. Instead of throwing stones, let's peddle Pebble.