Wisconsin course receives backlash for 9/11 promo


A Wisconsin golf course has received some unexpected attention this week based on a promotion it offered to commemorate the anniversary of the 9/11 attacks.

Tumbledown Trails, a public course in Verona, Wis., placed an ad Monday in the Wisconsin State Journal explaining that on Sept. 11, it would reduce its rates to $9.11 per person for nine holes with a cart and $19.11 per person for 18 holes with a cart. Typically, the course charges $26 for nine holes and $43 for 18 holes during the week.

As evidence of the ad quickly made its way through social media circles, the course began to receive significant backlash for the promotion. Late Monday, an apology was issued on the Tumbledown Trails Facebook page.

'We would first like to apologize to everyone that we have upset or feels we have disrespected in any way. By no means did we mean to do this,' the post reads. 'Here is what we will do this Wednesday 9-11; we will still let all that have tee times booked play for the previous rates we posted. Then for all other golf that day we would like to donate the $ difference between our normal rate and the previous price for the day to the 9/11 Memorial.

'We hope that everyone will now see this as a positive as we really meant it to be.'

An hour later, the course again posted to Facebook, explaining that it is a 'family-owned business' that regularly offers a 20 percent discount to 'all Police, Fire, Emergency, Military, etc.'

A third post followed shortly thereafter, though, indicating the negative attention received may force the course to temporarily shutter its doors.

'Please stay tuned to see if we will be open on Weds 9/11,' the note stated. 'We are now worried about what people will do/say to our staff & do not want anything to happen or get out of control. Sorry for the inconvenience this may have caused anyone.'

According to reports, the course has been offering similar 9/11 promotions for the past two years without issue. In an interview Tuesday with The Blaze, one of the course's owners, Mark Watts, noted that 'maybe we didn't put enough thought into it (the ad).'

Based on the interview with Watts, though, it appears Tumbledown Trails will open as scheduled Wednesday morning.

'Not opening tomorrow is a sign of weakness,' he added.