“Tiger’s Travails are boon to Yahoo”
That was the headline above a story today in AdAge.com, the Web site for Advertising Age.
Tiger Woods’ troubles have helped drive big traffic surges to Yahoo’s front page, according to the story.
“God bless Tiger,” Yahoo CEO Carol Bartz was quoted telling a group of analysts at the UBS Global Media and Communications Conference in New York this week.
Bartz said interest in the Woods’ story has exceeded that of Michael Jackson, who died in June.
“Asked if all the fuss surrounding Mr. Woods would help `make’ Yahoo’s quarter, Ms. Bartz replied, `Oh, absolutely. He already has,’”AdAge.com reported.