By Scott MacLeod
Flagstick Golf Magazine/GolfWRX.com
After a year that saw most golf manufacturers and businesses shrink, the team at ACCRA golf shafts has a lot to celebrate. In the face of the industry trends, the Canadian-based company is coming off a record sales year and looking ahead to a bright 2010. They scored another PGA Tour victory at the Sony Open where Ryan Palmer used one of their shafts in his 3-wood and the Omega Dubai Desert Classic where Miguel Angel Jimenez was swinging their driver shaft.
“We have a strong network of dealers; we believe in their ability to fit golfers and build them clubs so they can play better. We just try to make sure they have the best line of products available to them so that they can do that,” says Gawain Robertson, who guides the company along with partner Dave Makarucha.
To support that statement the company will be revealing some new products soon, most prominently the DyMatch RT graphite shafts. This line, an extension of the DyMatch shaft products introduced in 2009, got its first full industry viewing at the PGA Merchandise Show in Orlando, Fla. The feedback at the show was positive.
“We are really excited about the DyMatch RT and what it offers for golfers,” Robertson said.
For those not familiar with the DyMatch story, this family of graphite shafts was created using a much different approach than is traditionally seen in the golf shaft business. Rather than build to specs, the company chose to address ball flight and performance as the deciding factor in the design of the complete line-up. In essence, the shafts are Dynamically Matched, thus the product name.
The shafts got a strong reception from the dealers and also on the PGA Tour. Robertson says seven or eight players made the move to use a complete sweep of DyMatch, a driver, fairway and hybrid while another 11 or 12 used a shaft or two. Those were good numbers for a shaft not put out to the Tour until early summer.
This brings us to 2010 and the evolution of this product line.
In keeping with their goal of providing as complete of a product line as their dealers need to fit their customers, ACCRA is adding an RT, or Responsive Tipversion of the DyMatch Shafts.
“ACCRA has been known throughout our five and a half years of existence for creating response tip shafts with very low torque,” Robertson explained. “We have been a leader in that category. We wanted to do something different when we created DyMatch so we came up with a more stable tipped shaft. The followers of ACCRA really enjoyed the original tour series and the ACCRA Axiv so we wanted to give them the best of both worlds from those shafts.”
The end result is a low torque, responsive tip shaft array with the DyMatch characteristics of dynamically matched products from driver through the hybrid.