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Record Golf Channel Ratings for Kraft Nabisco Championship

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Sunday’s strong final-round pairing of LPGA stars Lexi Thompson and Michelle Wie capped off a record week in terms of viewership for Golf Channel’s coverage of the season’s first major, the Kraft Nabisco Championship.  

Sunday’s Final Round (April 6)

-          Most-watched LPGA round on television (670,000 viewers, +124% YOY) since the final day of the 2013 Solheim Cup (780,000 viewers).

-          Most-watched Kraft Nabisco Championship final round since moving the tournament from ESPN/CBS to Golf Channel in 2011.

-          Outside of the Solheim Cup, Sunday’s final round was the most-watched LPGA round on Golf Channel since the final round of the 2009 Lorena Ochoa Invitational.

 

More than 3.6 million viewers tuned in to the 2014 Kraft Nabisco Championship (+10% YOY) making it the most-viewed LPGA event on television since the 2013 Solheim Cup.

-          The final two rounds (April 5 and 6) delivered the most-watched weekend at the Kraft Nabisco Championship since moving the tournament from ESPN/CBS to Golf Channel in 2011.

-          First two rounds (April 3 and 4) delivered the most-watched early rounds for any LPGA major championship (466,000 and 583,000 viewers respectively) since the 2012 Kraft Nabisco Championship.

-          First three rounds (April 3-5) delivered the second most-watched Kraft Nabisco Championship on cable (485,000 average viewers, 2012 No. 1 with 505,000 average viewers).\

 

Golf Channel’s LPGA Tour coverage continues next week with the LPGA LOTTE Championship at Ko Olina Golf Club in Hawaii.