Green’s profile is on the rise thanks to the new McGladrey commercials he's doing with his player, Zach Johnson.
In one commercial, the camera zooms in tight on Green’s pensive face.
“You’ve got to know the terrain and understand how you match up with it,” Green can be heard saying in a voice over. “Play to your strengths, manage risk and take advantage of every opportunity.”
You think you’re listening to some financial services guy, and then the shot pans out to where you see Johnson on a tee box asking Green if he thinks driver’s the play.
“No, I like the 3-wood, Z,” Green says. “Take the bunkers out of play.”
McGladrey’s message follows about “the power of being understood.”
Johnson, a six-time PGA Tour winner and the 2007 Masters champ, said the commercials really nail down the nature of his relationship with Green. They’ve been a team ever since Johnson hit the PGA Tour as a rookie in 2004. Green worked for Scott Hoch before connecting with Johnson.
“We had a great time with it,” Johnson said of the McGladrey commercial. “We were able to be ourselves and do what we do. I thought it was very real. It’s exactly how we go about our business. It was a perfect parallel for the consulting business.”
In a Quick Round, Green talks about the nature of his “consulting” work:
Do you like the way the McGladrey commercials came out?
Other than the close up of my face, I think they turned out pretty good. If I had known they were going to do that, I would have demanded more makeup.
So are Scorsese and Spielberg pursuing you for acting roles now?
Yeah (laughing), the big Hollywood directors have been calling, but I think I am going to stay with what I know best. Golf is all I know.
Are you being recognized more?
I’ve gotten comments from walking scorekeepers and occasional comments from the crowd about how they like the commercials.
Your caddie colleagues must be having some fun with you now?
Of course, players and caddies. They’re all coming up and saying, 'You know, I think you were right. I think it was a 6-iron.’ It’s non-stop around the caddie wagon. It’s pretty funny.
What about the public’s reaction?
I’ve heard from a lot of people who don’t even play golf. They get the concept of what McGladrey is trying to show. They really did a great job. The message comes across. We tried to turn the script into what we would be doing on the golf course. We changed the script around a little bit to make it realistic. I think it came through pretty good.
There has always been a strong connection between golf and business folks. As Zach Johnson said, the commercial works as a parallel for how consulting works.
Actually, we played with the CEO of McGladrey last week, and he said they’ve gotten so many good reviews about it. A lot of people say how much they like it. He said without even asking them, people come up and tell him how much they like the commercial. We’ve had people in the business world coming up and complimenting us.
Zach also said it captures how you two really work.
Zach has given me the freedom to call him off a shot. If I think the wind, or something has changed, I’m able to call him off. If he were to hit a bad shot after that, a lot of players would chew their guy out. He says if I think something has changed, 'Just stop me.’ So that freed me up, so if the wind changes, I have the freedom to say, 'Hey, wait a second, Zach, let’s think about this.’ Or change clubs, whatever. A lot of players wouldn’t do that. We want to be right on our decisions. If we know something’s changed, we don’t want to hit a bad shot. I think that’s smart of Zach.