The Tweet Life


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LPGA Tour _newMorgan Pressels followers enjoyed special treatment during the Masters.
For nearly four hours, the two-time LPGA winner gave her new legion of cyberspace fans a running commentary as she watched the final round on television from her home in Boca Raton.
Some play-by-play, opinion and gut emotional reactions.
Depressing ending for Kenny Perry, she shared at the end of the day. Played so well until the end, but pressure can get the best of you.
2009 Corona Championship
Morgan Pressel enjoys using to connect with her fans. (Getty Images)
These are the kinds of benefits Pressel gives the loyal following shes building on her site on They get unique access into her world, including what shes eating for breakfast.
As tweeting goes, Pressel is the LPGAs version of Stewart Cink, the PGA Tour pro whos building an enormous following online. Pressels congregation may not be as large as Cinks, but shes just as prolific in her posts, giving her fans frequent daily tweets.
I want more followers, Pressel says.
As of Thursday afternoon, Pressel had 1,524 people signed up as official followers.
Pressel, 20, likes the notion that shes building a fan base in a way that allows her to control how she connects to them.
Twitter has been described as micro-blogging. Its a social networking system that allows a person to set up a web profile page and communicate in short text posts of 140 characters or less.
In Pressels case, its a stream of short posts at that gives her followers glimpses of what shes doing and thinking as she navigates through a day. How much she posts is up to her.
Twitter is a way that fans of me and the LPGA can be a part of our world, Pressel said. Anyone can go on Twitter and ask me a question, and chances are, for the most part, Ill answer them.
Over the last two weeks or so, Pressels followers have learned how much she loves the Detroit Red Wings, that shes reading Sophie Kinsellas Can You Keep a Secret and is a big fan of Kinsellas Confessions of a Shopaholic series. Theyve learned that shes addicted to Sodoku, watches Sex and the City, that her preferred steak is a filet and believes medium rare is the only way to eat it. Theyve also learned that she fixed the hair and makeup for her sister, Madison, for the prom and that she got a little weary of the high-school gossip she subjected herself to that night.
They also learned that shes in love . . . with her new FT-9 Callaway driver and the Mitsubishi lightweight shaft.
With no televised coverage of last weeks Corona Championship, and with Pressel enjoying her best performance of the year (tied for seventh), she was bombarded with followers wanting updates.
And you can count tennis pro Jim Courier among followers who check in on her. Hes a family friend who played against her uncle, Aaron Krickstein.
I like that I can say what I want and not say what I dont want, Pressel said.
Cinks the king of golfers on with more than 122,000 followers. John Dalys just getting started but has already built 1,577 followers in little more than two weeks.
Natalie Gulbis recruited Pressel onto the ground floor of LPGA tweeting. Paula Creamer, Anna Rawson, Meaghan Francella and Heather Daly-Donofrio are among LPGA pros with Twitter sites, but Pressel is by far the most active and enthusiastic tweeter.
That doesnt surprise fellow LPGA pros. Pressels known on tour as something of a techno wizard.
Morgans good with computers, Francella said. If I have a computer question, or cell phone question, its, `Morgan, what do I do?
Pressel turned Francella on to the world of Twitter and helped set up her site just a week ago.
Im still figuring it out, Francella said. But I like it. Its cool, its fun. Ive found a lot of encouragement out there from people who follow us. Its great to see what people have to say, its great for the LPGA. Its like the new Facebook.
For Pressel, its like having a cyber gallery to root for her on and off the course.