The biggest part of the agreement was a two-year deal that will bring a Champions Tour event to Pebble Beach. The First Tee Open at Pebble Beach will be staged September 3-5, 2004 with play split over Pebble Beach Golf Links and the Bayonet Golf Course for the first two rounds. Pebble Beach Golf Links will be the venue for the final round.
'The First Tee Open at Pebble Beach is a landmark event for us and we are pleased to have the support and involvement of a company the magnitude of Wal- Mart,' said Joe Louis Barrow, Jr., The First Tee Executive Director. 'Wal- Mart's overall participation will allow us to further impact the communities that have and will embrace The First Tee.'
Wal-Mart's financial investment in The First Tee was not disclosed. The First Tee is a World Golf Foundation initiative that is geared toward helping children who have not previously had exposure to golf and its positive values.