Since 1962, the event has traditionally kicked off the tour's March swing through Florida with play on the famed Blue Monster Course.
While Ford has been the title sponsor of the Ford Senior Players Championship on the Senior PGA Tour, this deal marks Ford's first sponsorship involvement on the PGA Tour.
'We've enjoyed a wonderful partnership with Ford over the past decade and we are very pleased that this relationship has been expanded to the PGA Tour as title sponsor at Doral Resort and Spa,' said PGA Tour Commissioner Tim Finchem. 'This is a tournament with a lot of tradition as the lead to our Florida swing, and the Blue Monster has developed a reputation for producing exciting finishes over the years. We look forward to Ford's involvement with this great event.'
The Ford Championship will be televised by USA Network the first two rounds and NBC on the weekend. It is scheduled for the week of March 3-9 next year.