This event averages per day what most events average for an entire weekend. More than 100,000 fans pack the TPC Scottsdale daily and the par-3 16th is surrounded tee to green by the loudest, most boisterous fans on TOUR.
The 16th, which is surrounded by about 30,000 fans daily, really became famous in 1997 when Tiger Woods made a hole in one and the tee box was showered with beer cups and anything else fans could throw.
This year's crowd will be buffeted by the fact that the Super Bowl is in nearby Glendale.
Last year, Aaron Baddeley fired back-to-back rounds of 64 to beat John Rollins by a single stroke. Rollins fired a 63 in the final round to give Baddeley a run for his money.
The field will be headlined by local favorite Phil Mickelson, who attended nearby Arizona State. Mickelson, the second-ranked player in the world, has won this event twice and is the all-time leading money winner here.
Along with Mickelson and Baddeley, there are nine other former winners in the field this week: Tommy Armour III, Paul Azinger, Mark Calcavecchia, Chris DiMarco, J.B. Holmes, Jonathan Kaye, Tom Lehman, Rocco Mediate and Jesper Parnevik.
Also returning to the tour this week will be fan-favorite Fred Funk, who is splitting time between the PGA and Champions Tours. Funk played the last two weeks on the elder circuit and won the MasterCard Championship before tying for 32nd at the Turtle Bay Championship.
For the second straight week, the GOLF CHANNEL and CBS will split coverage of the four rounds.
Next week, the tour heads back to California for the Pebble Beach National Pro-Am, where Mickelson is the defending champion.