TaylorMade CEO: We cater to 20 percent of consumers
TaylorMade CEO Mark King tells Rex Hoggard about golf product cycles and admits where TaylorMade hasn't done a good job.
TaylorMade CEO: Why does industry follow USGA, R&A?
TaylorMade CEO Mark King gives Rex Hoggard his opinion on the anchored-stroke ban.
TaylorMade prez: Growing the game with Hack Golf
Gary Williams chats with TaylorMade president Mark King about growing the game with Hack Golf and new product innovations like movable weight technology.
TaylorMade CEO: Bifurcation is on the horizon
Taylormade CEO Mark King tells Rex Hoggard what he predicts will be in golf bags in 10 years time.
TaylorMade CEO: Why fall in line with USGA, R&A?
In this week's For the Record, GolfChannel.com senior writer sits down with Mark King, TaylorMade CEO.
For the Record: TaylorMade's CEO sits down with Rex
Rex Hoggard sits down with TaylorMade CEO Mark King to discuss the anchored-stroke ban, growing the game and driver technology.but that is the major challenge for us. -When I cover the PGA Tour , and every week, week in, week out on the PGA Tour , players are playing your clubs, other clubs, other golf balls , your golf balls . How important on it--is it to you over the years has player validation become from the PGA Tour , down? -Yeah. We really believe, from Gary Adams, the founder of the company, that if the--if the passionate golfer is going to buy a piece of equipment, he's going to do it--one of the criteria is, are the PGA Tour professionals using that product? And I don't think it's as important who the person is; it's how many of them. And so Titleist who's been the most successful company for thirty years, they have more golfers using their ball than anyone else. Every single thing that's number one on the PGA Tour is the number one thing selling in the marketplace, drivers, fairway woods , gloves, shoes, balls-- -You can quantify that. -You can quantify it. So I think it's the most important thing. -All right. Last