Arnold Palmer has been the coolest guy in golf for a long time. You don't get the nickname "King" for nothing.
LATROBE, Pa. – Arnold Palmer didn't make a live television appearance at Bay Hill. For the first time, he didn't hit the ceremonial first tee shot at the Masters.
In addition to his career as a golfer, philanthropist and beverage pioneer, Arnold Palmer is set to once again take on the role of author.
AUGUSTA, Ga. – Listen to the echoes. They are everywhere at the Masters. The echoes make the Masters the greatest tournament in the world.