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Arnold Palmer has been the coolest guy in golf for a long time. You don't get the nickname "King" for nothing.

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LATROBE, Pa. – Arnold Palmer didn't make a live television appearance at Bay Hill. For the first time, he didn't hit the ceremonial first tee shot at the Masters.

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In addition to his career as a golfer, philanthropist and beverage pioneer, Arnold Palmer is set to once again take on the role of author.

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AUGUSTA, Ga. – Listen to the echoes. They are everywhere at the Masters. The echoes make the Masters the greatest tournament in the world.

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