Adams Golf Moves Forward Despite the Gloom
Someone forgot to tell Adams Golf about all the gloom.
At its headquarters north of Dallas, founder Barney Adams and his team have been busy ignoring naysayers and moving ahead. The company recently bit the downsizing bullet, eliminating some positions and switching its sales representatives from company employees to independent reps. That amounted a total staff cut of about 25 percent.
And some employees got new job descriptions, starting at the top.
Chip Brewer, already president, became the chief executive officer this week. Barney Adams stepped aside for him, but remains chairman of the board. That kind of news usually heralds retirement, but its just the opposite for Adams.
This was my idea, Adams said Jan. 17.
But he admits an ulterior motive as well. Barney Adams never fell in love with behind-the-desk duties, and never fell out of love with making and fitting clubs. He longs to get back to the practice range at Hank Haneys Golf Ranch, where he had his first fitting shop.
Its more testing than anything else, Adams said. Our whole philosophy is based on clubs that are easier to hit. This move allows me to make sure everything we do conforms with that philosophy.
And by testing, Adams means human testing. He wants to see different players swing all kinds of clubs, so he can understand their needs.
Name me a player, at any skill level, who doesnt want clubs that are easier to hit, Adams said. Thats swing speed 65 to warp.
Brewer, 38, is a Harvard graduate who seems perfectly comfortable with the strategic role. And while he will not stay out of the product area, and Barney will not shun the boardroom, Brewer sees this change as a good use of the founders skills.
You think I can replicate the Tight Lies? Brewer asked with a smile, referring to the companys signature wood from the late 1990s. Id love to sit back and watch Barney do that.
Im not going to go out and set goals publicly as to revenues and such. The first priority is to get us through this restructuring, to make sure the right people are in the right places performing the right functions.
Spoken like a strategy guy. As for product, the companys GT irons havent quite set the world on fire. But Brewer is undeterred, and like a good golfer, is returning to fundamentals.
We participate in all categories now, Brewer said. But we want to make sure we protect our position in metalwoods.
In 2001, that position was third behind TaylorMade-adidas Golf and Callaway Golf.
Astute industry watchers will note the common name Brewer shares with O. Gordon Brewer Jr., former head of the U.S. Golf Associations Implement and Ball Committee. Thats because Chip is his son. Chips given name is Oliver Gordon Brewer III.
Was Dads reputation as an equipment hardliner ever a matter of contention for someone ascending the ladder at an innovative equipment company?
It never really came up, said Brewer the Younger. Ive been kind of a behind-the-scenes guy, and will likely remain so, in large part.
I told the USGA that if an issue about equipment and compliance ever arose with Adams Golf, naturally I would abstain, said Brewer the Elder from his home in Florida. Both Chip and I really love and respect the game, and we respected each others positions. We figured if we did that, then in the long run, wed serve both our interests.
Were very proud of him.
So is Barney Adams, it appears.
Open odds: Spieth 7/1 to win; Tiger, Rory 14/1
Only 18 holes remain in the 147th Open Championship at Carnoustie, and the man tied atop the leaderboard is the same man who captured the claret jug last year at Royal Birkdale.
So it’s little surprise that Jordan Spieth is the odds-on favorite (7/4) to win his fourth major entering Sunday’s final round.
Xander Schauffele and Kevin Kisner, both tied with Spieth at 9 under par, are next in line at 5/1 and 11/2 respectively. Tiger Woods and Rory McIlroy, both four shots behind the leaders, are listed at 14/1.
Jordan Spieth: 7/4
Xander Schauffele: 5/1
Kevin Kisner: 11/2
Tiger Woods: 14/1
Francesco Molinari: 14/1
Rory McIlroy: 14/1
Kevin Chappell: 20/1
Tommy Fleetwood: 20/1
Alex Noren: 25/1
Zach Johnson: 30/1
Justin Rose: 30/1
Matt Kuchar: 40/1
Webb Simpson: 50/1
Adam Scott: 80/1
Tony Finau: 80/1
Charley Hoffman: 100/1
Austin Cook: 100/1
Wandering photographer costs McIlroy on 16
CARNOUSTIE, Scotland – Rory McIlroy bogeyed two of his last four holes Saturday to fall four shots off the lead at The Open.
One of those mistakes might not have entirely been his fault.
McIlroy missed a short putt on the par-3 16th after a photographer was “in a world all his own,” wandering around near the green, taking photos of the crowd and not paying attention to the action on the green.
“It’s fine,” McIlroy said after a third-round 70 put him at 5-under 208, four shots off the lead. “It’s one of those things that happens. There’s a lot of people out there, and it is what it is. It’s probably my fault, but I just didn’t regroup well after it happened.”
McIlroy also bogeyed the home hole, after driving into a fairway bunker, sending his second shot right of the green and failing to get up and down.
“I putted well,” he said. “I holed out when I needed to. I just need to make the birdies and try to limit the damage tomorrow.”
Kisner not expecting awkward night with Spieth
CARNOUSTIE, Scotland – It might get awkward in that star-studded rental house Saturday night.
Two of the three Open co-leaders, Jordan Spieth and Kevin Kisner, are sharing a house this week near Carnoustie. Though it’ll be late by the time they both get back to the house Saturday night, they’ll have plenty of time to kill Sunday morning, with their tee times not until nearly 3 p.m. local time.
“Everybody is probably going to get treatment and eating and trying to find a bed,” Kisner said. “I’m sure there’ll be some conversations. There always are. Everybody has a few horror stories or good laughs over something that happened out there. That will probably be the end of it.”
One thing they’re almost certain to discuss is the weather.
After three days of mostly benign conditions, Sunday’s forecast calls for warm temperatures and wind gusts up to 25 mph.
“When you watch any TV, that’s all they talk about – how Sunday’s coming,” Kisner said. “It’s going to be a true test, and we’ll get to see really who’s hitting it the best and playing the best.”
Zach Johnson is also in the house – along with Rickie Fowler, Justin Thomas, Jimmy Walker and Jason Dufner – and he rode to the course Saturday with Kisner, with whom he played in the final group, at 4 p.m. It’s unclear whether the co-leaders Sunday will have a similar arrangement.
This is the third year that Spieth and Co. have shared a house at The Open, though Kisner is a new addition to the group.
“It’s the end of the week,” Kisner said. “Everybody’s got a lot of stuff going on. Everybody’s going their separate ways tomorrow. Tomorrow morning we’ll all sit around and laugh on the couch and talk about why that guy’s making so many birdies.”
Final-round tee times for the 147th Open Championship
CARNOUSTIE, Scotland – Jordan Spieth begins his quest for a second consecutive claret jug and fourth major overall at 9:45 a.m. ET Sunday at Carnoustie, playing alongside Xander Schauffele. This marks the first time Schauffele has ever held a 54-hole lead in his career.
The Kevins – Kisner and Chappell – are in the penultimate group, 10 minutes earlier at 9:35 a.m. Kisner is tied with Spieth and Schauffele at 9 under par. Chappell is two shots back at 7 under.
But it’s the next group that has people interested the most. Tiger Woods is paired with Francesco Molinari at 9:25 a.m. Woods, in search of his 15th major championship and first in 10 years, shot a third-round 66 to vault into a tie for sixth place, four shots behind the lead. He began the day six shots behind. Molinari has two wins and two second-place finishes in his last four events.
Rory McIlroy was within striking distance of the lead but bogeyed two of the last three holes to drop into a sixth-place tie. He is paired with 2017 Open runner-up Matt Kuchar at 9:05 a.m.
3:00AM ET: Beau Hossler
3:10AM ET: Kiradech Aphibarnrat, Rafa Cabrera Bello
3:20AM ET: Bryson DeChambeau, Si-Woo Kim
3:30AM ET: Luke List, Keegan Bradley
3:40AM ET: Cameron Smith, Brendan Steele
3:50AM ET: Tyrrell Hatton, Paul Dunne
4:00AM ET: Cameron Davis, Brooks Koepka
4:10AM ET: Brett Rumford, Kevin Na
4:20AM ET: Henrik Stenson, Paul Casey
4:30AM ET: Gavin Green, Ryan Fox
4:45AM ET: Shubhankar Sharma, Gary Woodland
4:55AM ET: Sam Locke (a), Masahiro Kawamura
5:05AM ET: Matthew Southgate, Rhys Enoch
5:15AM ET: Marcus Kinhult, Jason Day
5:25AM ET: Adam Hadwin, Yuta Ikeda
5:35AM ET: Sung Kang, Brandon Stone
5:45AM ET: Thomas Pieters, Stewart Cink
5:55AM ET: Lee Westwood, Julian Suri
6:05AM ET: Tom Lewis, Marc Leishman
6:15AM ET: Ross Fisher, Jason Dufner
6:30AM ET: Rickie Fowler, Patrick Reed
6:40AM ET: Phil Mickelson, Eddie Pepperell
6:50AM ET: Pat Perez, Bernhard Langer
7:00AM ET: Michael Kim, Patrick Cantlay
7:10AM ET: Shaun Norris, Lucas Herbert
7:20AM ET: Sean Crocker, Louis Oosthuizen
7:30AM ET: Thorbjorn Olesen, Satoshi Kodaira
7:40AM ET: Ryan Moore, Danny Willett
7:50AM ET: Haotong Li, Kyle Stanley
8:00AM ET: Chris Wood, Byeong Hun An
8:15AM ET: Erik Van Rooyen, Yusaku Miyazato
8:25AM ET: Zander Lombard, Tony Finau
8:35AM ET: Adam Scott, Charley Hoffman
8:45AM ET: Justin Rose, Austin Cook
8:55AM ET: Tommy Fleetwood, Zach Johnson
9:05AM ET: Matt Kuchar, Rory McIlroy
9:15AM ET: Webb Simpson, Alex Noren
9:25AM ET: Francesco Molinari, Tiger Woods
9:35AM ET: Kevin Kisner, Kevin Chappell
9:45AM ET: Jordan Spieth, Xander Schauffele