Bobby Jones as a Business

By Adam BarrAugust 10, 2001, 4:00 pm
Think about it: In this day and age, few legends remain as untouched as that of Bobby Jones.
Bob Jones (he preferred Bob to Bobby, say the experts) has been on my mind a lot lately as we approach the 83rd PGA Championship, which will be held at his old club, Atlanta Athletic. Were it not for Babe Ruth, Bobby Jones would have been the most popular sports figure of the first half of the 20th century. Some say that by any fair measure, Jones did eclipse Ruth. But Ruth ' warts, hot-dog-eating marathons and all -- was the media star Jones never tried to be.
Therein lays some of the appeal of the Jones legend. Although we in the game often lapse into the mistake of thinking of Jones as a career golfer, in truth, he was a career lawyer and World War II veteran who happened to have been the best golfer in the world when he was young. He loved the game, he wrote eloquently about it, and he helped build one of its most revered clubs and tournaments.
But he was not a range rat. He hardly touched his clubs in the off-season. He didnt play golf at all after 1948, when he was 46 and an advancing spinal disease made anything physical too tough for him.
In this era of trash-rapping NBA stars, overpaid baseball players, TV deals and agents, there should be a clamor for the likes of Jones. Except there does not appear to have been a likes of him. A self-refereeing gentleman (You might as well congratulate a man for not robbing a bank, he said when lauded for penalizing himself on a rules call) who avoided scandal, provided an untrammeled life for his family, and fought his way through the thick and thin of golf to reach the games pinnacle: Name his like. Lou Gehrig, maybe. But no one today.
Thats why it makes me wonder that so few people have really tried to capitalize on Jones life. Is the Jones legend that sacred?
There is a new website ( that will concentrate on selling some high-priced Jones memorabilia, some autographed or otherwise authenticated. (Example: A framed letter from Jones to golf writer Charles Price is available for $3,500.) So far, it looks as if the effort is being handled with dignity.
A company called Jonesheirs, Incorporated -- which, as the name implies, was set up by the great man's heirs -- diligently protects Bob Jones' name, image and likeness from uses it considers inappropriate to his ideals and memory. Jonesheirs reviews license requests for various uses, and in the past has entered into agreements with Callaway Golf (the late Ely Callaway was a distant cousin of Jones) and Hickey-Freeman, which makes Bobby Jones sportswear. (The Callaway relationship ended amicably this year.)
Just to show how little I know about Hollywood (a friend encapsulated his advice this way: Be afraid. Be very afraid.), I asked an in-the-know person at Callaway why no one has made a serious effort to make a feature-length movie about Jones.
It wouldnt even need to be presented as a golf movie. Jones life was poignant enough on its own. Sickly kid finds golf, becomes a player, overcomes seven years of disappointment to surpass anything the game has ever seen, founds a landmark club and a major tournament that the sports world treats as the closest thing to heaven this side of St. Andrews, for the second half of his life stoically bearing a disease that slowly eats away his spinal cord and reduces his once athletic form to something he couldnt bear to let the world see near the end ' what a story! Whats it missing?
Bank. Thats a movie term for the quality Nicholas Cage, Bruce Willis and Angelina Jolie add to celluloid.
But if it could get made, try not crying in your popcorn during that film.
Perhaps its good that Jones legacy lives in a kind of bubble, safe from exploitation from careless business interests. I suspect golf likes Jones just as he is in our memories. Hes in that pantheon that includes the young Mantle, the proud Clemente standing on second after his 3,000th (and little did we know, final) hit, and the strong Gehrig, before his reluctant goodbye speech.
Not every profit is profitable. Have a good week, Mr. Jones, wherever you are.
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How to watch The Open on TV and online

By Golf Channel DigitalJuly 19, 2018, 5:40 am

You want to watch the 147th Open? Here’s how you can do it.

Golf Channel and NBC Sports will be televising 182 hours of overall programming from the men's third major of the year at Carnoustie

In addition to the traditional coverage, the two networks will showcase three live alternate feeds: marquee groups, featured holes (our new 3-hole channel) and spotlight action. You can also watch replays of full-day coverage, Thursday-Sunday, in the Golf Channel app, NBC Sports apps, and on  

Here’s the weekly TV schedule, with live stream links in parentheses. You can view all the action on the Golf Channel mobile, as well. Alternate coverage is noted in italics:

(All times Eastern; GC=Golf Channel; NBC=NBC Sports; or check the GLE app)

Monday, July 16

GC: 7-9AM: Morning Drive (

GC: 9-11AM: Live From The Open (

GC: 7-9PM: Live From The Open (

Tuesday, July 17

GC: 6AM-2PM: Live From The Open (

Wednesday, July 18

GC: 6AM-2PM: Live From The Open (

Thursday, July 19

GC: Midnight-1:30AM: Midnight Drive (

GC: Day 1: The Open, live coverage: 1:30AM-4PM ( Day 1: The Open, Spotlight: 1:30AM-4PM ( Day 1: The Open, Marquee Groups: 4AM-3PM ( Day 1: The Open, 3-Hole Channel: 4AM-3PM (

GC: Live From The Open: 4-5PM (

Friday, July 20

GC: Day 2: The Open, live coverage: 1:30AM-4PM ( Day 2: The Open, Spotlight: 1:30AM-4PM ( Day 2: The Open, Marquee Groups: 4AM-3PM ( Day 2: The Open, 3-Hole Channel: 4AM-3PM (

GC: Live From The Open: 4-5PM (

Saturday, July 21

GC: Day 3: The Open, live coverage: 4:30-7AM (

NBC: Rd. 3: The Open, live coverage: 7AM-3PM ( Day 3: The Open, Spotlight: 4:30AM-3PM ( Day 3: The Open, Marquee Groups: 5AM-3PM ( Day 3: The Open, 3-Hole Channel: 5AM-3PM (

GC: Live From The Open: 3-4PM (

Sunday, July 22

GC: Day 4: The Open, live coverage: 4:30-7AM (

NBC: Rd. 4: The Open, live coverage: 7AM-2:30PM ( Day 4: The Open, Spotlight: 4:30AM-2:30PM ( Day 4: The Open, Marquee Groups: 5AM-2PM ( Day 4: The Open, 3-Hole Channel: 5AM-2PM (

GC: Live From The Open: 2:30-4PM (

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The Open 101: A guide to the year's third major

By Golf Channel DigitalJuly 19, 2018, 5:30 am

Take a look at some answers to frequently asked questions about The Open:

What's all this "The Open" stuff? I thought it was the British Open.

What you call it has historically depended on where you were. If you were in the U.S., you called it the British Open, just as Europeans refer to the PGA Championship as the U.S. PGA. Outside the U.S. it generally has been referred to as The Open Championship. The preferred name of the organizers is The Open.

How old is it?

It's the oldest golf championship, dating back to 1860.

Where is it played?

There is a rotation – or "rota" – of courses used. Currently there are 10: Royal Birkdale, Royal St. George's, Royal Liverpool and Royal Lytham and St. Annes, all in England; Royal Portrush in Northern Ireland and St. Andrews, Carnoustie, Royal Troon, Turnberry and Muirfield, all in Scotland. Muirfield was removed from the rota in 2016 when members voted against allowing female members, but when the vote was reversed in 2017 it was allowed back in.

Where will it be played this year?

At Carnoustie, which is located on the south-eastern shore of Scotland.

Who has won The Open on that course?

Going back to the first time Carnoustie hosted, in 1931, winners there have been Tommy Armour, Henry Cotton (1937), Ben Hogan (1953), Gary Player (1968), Tom Watson (1975), Paul Lawrie (1999), Padraig Harrington (2007).

Wasn't that the year Hogan nearly won the Slam?

Yep. He had won the Masters and U.S. Open that season, then traveled to Carnoustie and won that as well. It was the only time he ever played The Open. He was unable to play the PGA Championship that season because the dates conflicted with those of The Open.

Jean Van de Velde's name should be on that list, right?

This is true. He had a three-shot lead on the final hole in 1999 and made triple bogey. He lost in a playoff to Lawrie, which also included Justin Leonard.

Who has won this event the most?

Harry Vardon, who was from the Channel Island of Jersey, won a record six times between 1896 and 1914. Australian Peter Thomson, American Watson, Scot James Braid and Englishman J.H. Taylor each won five times.

What about the Morrises?

Tom Sr. won four times between 1861 and 1867. His son, Tom Jr., also won four times, between 1868 and 1872.

Have players from any particular country dominated?

In the early days, Scots won the first 29 Opens – not a shocker since they were all played at one of three Scottish courses, Prestwick, St. Andrews and Musselburgh. In the current era, going back to 1999 (we'll explain why that year in a minute), the scoreboard is United States, nine wins; South Africa, three wins; Ireland, two wins; Northern Ireland, two wins; and Sweden, one win. The only Scot to win in that period was Lawrie, who took advantage of one of the biggest collapses in golf history.

Who is this year's defending champion?

That would be American Jordan Spieth, who survived an adventerous final round to defeat Matt Kuchar by three strokes and earn the third leg of the career Grand Slam.

What is the trophy called?

The claret jug. It's official name is the Golf Champion Trophy, but you rarely hear that used. The claret jug replaced the original Challenge Belt in 1872. The winner of the claret jug gets to keep it for a year, then must return it (each winner gets a replica to keep).

Which Opens have been the most memorable?

Well, there was Palmer in 1961and '62; Van de Velde's collapse in 1999; Hogan's win in 1953; Tiger Woods' eight-shot domination of the 2000 Open at St. Andrews; Watson almost winning at age 59 in 2009; Doug Sanders missing what would have been a winning 3-foot putt at St. Andrews in 1970; Tony Jacklin becoming the first Briton to win the championship in 18 years; and, of course, the Duel in the Sun at Turnberry in 1977, in which Watson and Jack Nicklaus dueled head-to-head over the final 36 holes, Watson winning by shooting 65-65 to Nicklaus' 65-66.

When I watch this tournament on TV, I hear lots of unfamiliar terms, like "gorse" and "whin" and "burn." What do these terms mean?

Gorse is a prickly shrub, which sometimes is referred to as whin. Heather is also a shrub. What the scots call a burn, would also be considered a creek or stream.

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Four players vying for DJ's No. 1 ranking at Open

By Ryan LavnerJuly 18, 2018, 8:41 pm

CARNOUSTIE, Scotland – Four players have an opportunity to overtake Dustin Johnson for world No. 1 this week.

According to Golf Channel world-rankings guru Alan Robinson, Justin Thomas, Justin Rose, Brooks Koepka and Jon Rahm each can grab the top spot in the world ranking.

Thomas’ path is the easiest. He would return to No. 1 with either a win and Johnson finishing worse than solo third, or even a solo runner-up finish as long as Johnson finishes worse than 49th.

Full coverage of the 147th Open Championship

Twenty years after his auspicious performance in The Open, Rose can get to No. 1 for the first time with a victory and Johnson finishing worse than a two-way tie for third.

Kopeka can rise to No. 1 if he wins consecutive majors, assuming that his good friend posts worse than a three-way tie for third.

And Rahm can claim the top spot with a win this week, a Johnson missed cut and a Thomas finish of worse than solo second.   

Johnson’s 15-month reign as world No. 1 ended after The Players. He wasn’t behind Thomas for long, however: After a tie for eighth at the Memorial, Johnson blew away the field in Memphis and then finished third at the U.S. Open to solidify his position at the top.