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Business Edge 1900

The latest:
OK, SO THEY DON'T HAVE WILLIAM SHATNER, BUT WHO CARES?: Negotiable-cost travel packages are all the rage these days, so it should be no surprise that major golf tour operators are getting into it.
PerryGolf, the Atlanta-based tour operator, is inviting aspiring travelers to visit its website ( and try the 'Price Your Own Tour' program. Visitors can custom-design golf packages and essentially choose their own price by adjusting dates and accommodations and getting instant quotes until the price is right. Once the package parameters are in place, a real person at Perry helps the customer confirm all the details.
All that, and no corny beat poetry.
WAIT A SEC.THAT'S A REAL SHOE:The product announcements are coming thick and fast in the run-up to the PGA Merchandise Show, which is scheduled for Jan. 26-29 in Orlando, Fla. One of the more eye-catching was from Bite Golf, which you may remember as the originators of the golf sandal.
But this time, the company is covering the whole foot with its new Saddleback shoe, part of its Elevation Series. The traction system relies on alternative cleats and outsole molding. And of course, there's the saddle style, which will be available in four different color combinations. Suggested retail will be $99.95, which should appeal to the mid-market shoe sector.
THE LICENSE IS UP.AND IT'S GOOD!: Antigua Group Inc., makers of popular golf shirts, has made a practice of getting lucrative licenses for golf shirts and related apparel at major sporting events. They've done it again with the license for Super Bowl XXXV, so expect to see a lot of Antigua Super Bowl-logoed shirts in Tampa in a few weeks. Scottsdale, Ariz.-based Antigua has had the Super Bowl license for seven consecutive years.
STAT DU JOUR: On the PGA Tour in 1999, 41.2 percent of the players used 100-compression golf balls, 47.8 percent used 90-compression balls, and 11 percent didn't care. Source: The Darrell Survey Golf Equipment Almanac 2000.