FootJoy Ads Get PGA Tour Players Animated
GOODBYE, SIGN BOY: What happens when you get really successful? They turn you into a cartoon.
Golf shoe leader FootJoy has decided its time to switch from its Sign Boy advertising campaign to something even more light-hearted. Eleven PGA Tour players who endorse FootJoy products will appear as animated superheroes in four spots, the first of which airs during this weekends Mercedes Championships.
The Bruce Bannerish plot involves supercharged products exposed to magma radiation. These fanciful items are then employed by said superheroes, who sport names such as Lefty (Phil Mickelson), Captain Fiji (Vijay Singh) and The Swede (Jesper Parnevik). And watch out for Lord Monty as well.
'The new campaign is designed to break through the 'sameness' of golf equipment advertising and expand the imagination, while resonating within every golfer,' said Rob Kelley, director of brand marketing for FootJoy. Its always hard to move away from an award-winning campaign such as Sign Boy. But we felt it was time for a change.
The Sign Boy campaign featured an overzealous tournament standard bearer who touted FootJoy product features and benefits while annoying many of the worlds top players. The ads became a launching pad for other humorous campaigns from sister company Titleist and FootJoy, whose image until recently was seen by some as country-club stolid.
A TAYLORMADE-MAXFLI DEAL, SORT OF: Instead of straight-out buying Dunlop Slazenger Group as it was rumored to be doing, TaylorMade-adidas Golf has negotiated a license and distribution agreement that lets TMaG make its golf balls (as well as Maxfli, Dunlop and Slazenger balls) at the DSG plant in Westminster, S.C. TaylorMade also has a 15-month option for a partial purchase of Maxfli and Slazenger. But for the moment, its business as usual for the three DSG brands, at least as far as what consumers will see.
Tiger putts way into contention at The Open
CARNOUSTIE, Scotland – When Tiger Woods benched his trusty Scotty Cameron blade putter last month at the Quicken Loans National for a new TaylorMade mallet-headed version some saw it as a sign of desperation, but if his performance on Carnoustie’s greens on Saturday were any indication it could end up being a calculated success.
Woods stormed into contention on Day 3 with a 5-under 66 to move to within shouting distance of the lead at The Open, thanks in large part to his vastly improved putting.
“I hit so many good putts out there today, and this week from distance, I've had really good feels,” said Woods, whose 29 putts on Saturday belies his performance on Carnoustie’s greens. “Even as this golf course was changing and evolving, I've maintained my feels with the putter. I've made a couple of putts from about 40 to 60 feet, which is nice. I just feel like I've been able to roll the ball.”
The highlight of Woods’ round came at the par-4 ninth hole when he charged in a 40-footer for birdie from the front edge of the green to begin a run of three consecutive birdies. Perhaps more impressive, he didn’t have a three-putt, and has only had two all week, which is always a bonus on links courses.
Woods temporarily took a share of the lead with a lengthy birdie putt at the 14th hole and scrambled for a par save at the last after his drive nearly found the Barry Burn.
“I hit a few putts that I think should have gone in from 20, 30 feet today," he said. "So that's always a good sign.”
TT postscript: A 66, he's in contention - awesome
CARNOUSTIE, Scotland – Here are a few things I think I think after Tiger Woods went berserk Saturday and shot 5-under 66 to vault up the leaderboard at The Open at Carnoustie:
• THAT WAS AWESOME!
At 4:13PM here in Scotland, when Tiger two-putted for birdie on the par-5 14th hole, he held a share of the lead in a major championship. It was once unthinkable, but it happened. I saw it with my own eyes.
• Tiger’s last two weekend rounds in the 60s in The Open both happened at Carnoustie and both happened on July 21. In 2007, Woods shot 69 here. On Saturday, that score was clipped by three shots. Tiger shot 65 in the second round of The Open at Royal Liverpool in 2006. He won his third claret jug that week. Tiger last shoot 66 in a major during the second round of the 2011 Masters.
• This is the sixth time that Tiger has recorded three consecutive rounds of par of better to start The Open. He went on to win three of the previous five times.
• One bad swing, the only bad swing of the day according to Tiger, produced the luckiest of breaks. Standing on the 18th tee with an iron in hand, Tiger pulled his tee shot that hit on the top of the Barry Burn and very easily could’ve ended in a watery grave. Instead it ended in thick rough, some 250 yards from the pin. Tiger punted it up the fairway, but got up and down from 83 yards to save par and shoot 66. “I hit my number,” he quipped about hitting wedge to 2 feet.
• On the other hand, the lone bogey came from one poor putt. On the par-3 16th hole, with half of Scotland screaming his name, Tiger missed a 7-footer for par. It was deflating at the time because the last three holes are so difficult. Pars on the last two holes were stellar.
• Final stats: 12 of 15 fairways, 14 of 18 greens and 29 total putts. Tiger hit six drivers and one 3-wood, proving that he was way more aggressive. He hit four drivers on Friday and only one on Thursday.
• One of the aforementioned drivers that he hit on the ninth hole was well left and in some thick round, 170 yards from the hole. A safe approach to 40 feet set him up for and easy two-putt par. But he slammed the putt home and made an improbable birdie. “I hit so many good putts out there today, and this week from distance, I’ve had really good feels,” he said.
• In his own words about his chances of winning: “It certainly is possible. I’ve shown that I’ve been there close enough with a chance to win this year. Given what happened the last few years, I didn’t know if that would ever happen again, but here I am with a chance coming Sunday in a major championship. It’s going to fun.”
Yes, yes it is.
Watch: Guy sleeps next to many beers at Open
It's Moving Day at The Open Championship for all but one sedentary fan.
Cameras caught this potentially browned-out man having himself a Saturday snooze on the browned-out grasses of Carnoustie:
Browned out. That's a great term. Glad it's in the public domain. We've been using it all weekend. I imagine we'll continue to use it. A lot.
Watch: Tiger makes 6 birdies, 1 amazing par in Rd. 3
Tiger Woods started the third round of The Open at even par, having made seven birdies and seven bogeys over the first 36 holes at Carnoustie.
Following three pars to start on Saturday, Woods went on a birdie binge.
No. 1 came with this putt at the par-4 fourth.
No. 2 with this two-putt at the par-5 sixth.
No. 3 thanks to this 30-footer at the par-4 ninth.
No. 4 after nearly jarring his approach shot on the par-4 10th.
No. 5 when he almost drove the green at the par-4 11th and two-putted, from just off the green, from 95 feet.
And No. 6, which gave him a share of the lead, came courtesy another two-putt at the par-5 14th.
Woods bogeyed the par-3 16th to drop out of the lead and almost dropped - at least - one more shot at the par-4 18th. But his tee shot got a lucky bounce and he turned his good fortune into a par.
Woods shot 5-under 66 and finished the day at 5 under par.