Making Golfs Latent Demand Magically Appear
The latest report, which is only the first phase of a larger study being conducted under the auspices of the Golf 20/20 project, says there may be as many as 26 million adults in the United States who dont play golf, but want to. Thats as many wannabes as adults who actually do play the game, the study says.
And in addition to the 26 million we already have, there are 4 million juniors not counted in the adult number, plus 6 million who participate only at practice ranges and alternative facilities, the study tells us.
These are the people that Golf 20/20, the industry-wide initiative unveiled by PGA Tour commissioner Tim Finchem in a conference at the World Golf Village last November, is looking for.
First of all, credit where its due: The NGF, the Tour and the other organizations involved in 20/20 deserve applause for quickly delivering something tangible in pursuit of objectives that were considered elevated pie by some who attended the November conference. (One of the long-term goals, for example, is to make golf as popular as the National Football League by the year 2020.) With regular reporting of this nature, the world of golf ' and sports 'will see that the game is serious about not going the way of tennis.
That said, its time to exit the realm of wishful thinking and take a hard look at the potential the study seems to detect.
Where are these people? Whats holding them up? Traffic? They cant all live in Atlanta.
And supposing theyre there, what will it take to make them apparent instead of latent? Have we perhaps overestimated their willingness to spend?Make no mistake, spending is what its all about. Sure, more players will be good for The Game Itself. But unless the registers ring, who will want to be in the industries that support golf?
One problem many in the golf industry have had with NGF numbers over the years is the question of whos being counted. The NGF has traditionally divided the nations golfers into three segments: Avid (25+ rounds per year, about 6.5 million people), Core (9-24 rounds per year, 7 million people) and Occasional (1-8 rounds per year, 12 million). That last groups importance ' or not ' has been the sticking point.
If you play golf, you know full well that anyone who tees it up less than ten times per year is either 1) a golf journalist who really works, or 2) someone whose interest is so casual as to be negligible. Negligible, that is, in the amount spent on golf-related goods and services. (See paragraph on spending, above.) And keep in mind, this is a group numbering slightly less than half of all the golfers in the country.
And indeed, year after year, NGF data confirms that Occasionals spend the least, per capita, on golf stuff. The more people play, the more they spend, generally.
Perhaps the next question the 20/20 group will address is how we can get the Occasionals to play more. That will necessarily involve getting to know them pretty well.
Its a good bet such research is on the way. Likely it will find that occasional golfers have varied interests, may be frustrated with golfs difficulty and/or time demands, dont like golf one way or the other but simply went on a lark when a friend suggested they bat a ball around for awhile ' or all of the above, and more.
It will also find that Occasionals may be former Core players who had to back away from the game for a while. Consider the perennial dropouts for whom their childrens toddler years become more important than the Saturday foursome. Perhaps the best way to handle their situation is to keep them interested so theyll come back once the kids grow up and get their own agendas.
Thats just a sample of the myriad issues the 20/20 effort has raised. More research ' including the next step in understanding these alleged latent demanders of golf ' will be ready for the next Golf 20/20 conference, Tour sources say. Thats set for Nov. 11-13 at the World Golf Village in St. Augustine, Fla.
Well be waiting.
Lincicome grouped with two rookies in Barbasol
Brittany Lincicome will tee it up with a pair of rookies when she makes her first start in a PGA Tour event Thursday at the Barbasol Championship at Keene Trace Golf Club in Nicholasville, Ky.
Lincicome, an eight-time LPGA winner, is scheduled to go off the 10th tee at 9:59 a.m. ET in the first round with Sam Ryder, 28, and Conrad Shindler, 29. They’re off the first tee Friday at 2:59 p.m. ET
Lincicome will become just the sixth woman to play in a PGA Tour event, joining Babe Zaharias, Shirley Spork, Annika Sorenstam, Suzy Whaley and Michelle Wie.
“The first three or four holes, I’ll be a nervous wreck, for sure,” Linicome said.
Lincicome thrilled by reception from male pros
Brittany Lincicome wondered how PGA Tour pros would greet her when she arrived to play the Barbasol Championship this week.
She wondered if there would be resentment.
She also wondered how fans at Keene Trace Golf Club in Nicholasville, Ky., would receive her, and if a social media mob would take up pitchforks.
“I can’t stop smiling,” Lincicome said Tuesday after her first practice round upon arriving. “Everyone has been coming up to me and wishing me luck. That means a lot.”
PGA Tour pro Martin Piller, husband of LPGA pro Gerina Piller, welcomed her immediately.
Other pros sought her out on the practice putting green.
She said she was also welcomed joining pros at a table in player dining.
Fans have been stopping her for autographs.
“It has been an awesome reception,” said Dewald Gouws, her husband, a former long-drive competitor. “I think it’s put her much more at ease, seeing the reception she is getting. There’s a lot of mutual respect.”
Lincicome, 32, wasn’t sure if she would be playing a practice round alone Tuesday morning, but when she made her way to the first tee, Domenico Geminiani was there, just about to go off.
He waved Lincicome over.
“He said, `Hey, Brittany, do you want to join me?’” Gouws said. “Come to find out, Dom’s a pretty cool guy.”
Geminiani made it into the field as a Monday qualifier.
“The two of us were both trying to figure things out together,” Lincicome said.
Keene Trace will play to 7,328 yards on the scorecard. That’s more than 800 yards longer than Highland Meadows, where Lincicome finished second at the LPGA’s Marathon Classic last weekend. Keene Trace was playing even longer than its listed yardage Tuesday, with recent rains softening it.
Nicknamed “Bam Bam,” Lincicome is one of the longest hitters in the women’s game. Her 269.5 yard average drive is 10th in the LPGA ranks. It would likely be dead last on the PGA Tour, where Brian Stuard (278.2) is the last player on the stats list at No. 201.
“I think if I keep it in the fairway, I’ll be all right,” Lincicome said.
Lincicome is an eight-time LPGA winner, with two major championships among those titles. She is just the sixth woman to compete in a PGA Tour event, the first in a decade, since Michelle Wie played the Reno-Tahoe Open, the last of her eight starts against the men.
Lincicome will join Babe Zaharias, Shirley Spork, Annika Sorenstam, Suzy Whaley and Wie in the elite ranks.
Zaharias, by the way, is the only woman to make a 36-hole cut in PGA Tour history, making it at the 1945 L.A. Open before missing a 54-hole cut on the weekend.
What are Lincicome’s expectations?
She would love to make the cut, but . . .
“Just going to roll with it and see what happens,” she said. “This is once in a lifetime, probably a one-and-done opportunity. I’m just going to enjoy it.”
Lincicome grew up playing for the boys’ golf team at Seminole High on the west coast of Florida. She won a couple city championships.
“I always thought it would be cool to compete against the guys on the PGA Tour,” Lincicome said. “I tend to play more with the guys than women at home. I never would have gone out and told my agent, `Let’s go try to play in a PGA Tour event,’ but when Tom Murray called with this opportunity, I was really blown away and excited by it. I never in a million years thought I would have this opportunity.”
Tom Murray, the president of Perio, the parent company of Barbasol and Pure Silk, invited Lincicome to accept one of the tournament’s sponsor exemptions. Lincicome represents Pure Silk.
Lincicome said her desire to play a PGA Tour event is all about satisfying her curiosity, wanting to know how she would stack up at this level. She also wants to see if the experience can help take her to the next level in the women’s game.
As a girl growing up, she played Little League with the boys, instead of softball with the girls. She said playing the boys in golf at Seminole High helped her get where she is today.
“The guys were better, and it pushed me to want to be better,” Lincicome said. “I think playing with the guys [on the PGA Tour], I will learn something to take to LPGA events, and it will help my game, for sure.”
Lincicome has been pleased that her fellow LPGA pros are so supportive. LPGA winner Kris Tamulis is flying into Kentucky as moral support. Other LPGA pros may also be coming in to support her.
The warm fan reception Lincicome is already getting at Keene Trace matters, too.
“She’s already picked up some new fans this week, and hopefully she will pick up some more,” Gouws said. “I don’t think she’s putting too much expectation on herself. I think she really does just want to have fun.”
Stunner: Inbee Park steps aside for Int. Crown
There was a big surprise this week when the LPGA announced the finalized lineups for the UL International Crown.
Rolex world No. 1 Inbee Park won’t be teeing it up for the host South Koreans Oct. 4-7 in Incheon.
She has withdrawn, saying she wanted another Korean to be able to experience the thrill of representing her country.
It’s a stunner given the importance the LPGA has placed on taking the UL International Crown to South Korea and its golf-crazy allegiance to the women’s game in the Crown’s first staging outside the United States.
Two-time major champion In Gee Chun will replace Park.
"It was my pleasure and honor to participate in the first UL International Crown in 2014 and at the 2016 Olympics, and I cannot describe in one word how amazing the atmosphere was to compete as a representative of my country,” Park said. “There are so many gifted and talented players in Korea, and I thought it would be great if one of the other players was given the chance to experience the 2018 UL International Crown.”
Chun, another immensely popular player in South Korea, was the third alternate, so to speak, with the world rankings used to field teams. Hye Jin Choi and Jin Young Ko were higher ranked than Chun but passed because of commitments made to competing in a Korean LPGA major that week. The other South Koreans who previously qualified are So Yeon Ryu, Sung Hyun Park and I.K. Kim.
Na: I can admit, 'I went through the yips'
CARNOUSTIE, Scotland – Following his victory two weeks ago at A Military Tribute at the Greenbrier, Kevin Na said his second triumph on the PGA Tour was the most rewarding of his career.
Although he declined to go into details as to why the victory was so gratifying at The Greenbrier, as he completed his practice round on Tuesday at the Open Championship, Na shed some light on how difficult the last few years have been.
“I went through the yips. The whole world saw that. I told people, 'I can’t take the club back,'” Na said on Tuesday at Carnoustie. “People talked about it, 'He’s a slow player. Look at his routine.' I was admitting to the yips. I didn’t use the word ‘yip’ at the time. Nobody wants to use that word, but I’m over it now so I can use it. The whole world saw it.”
Na, who made headlines for his struggles to begin his backswing when he found himself in the lead at the 2012 Players Championship, said he asked other players who had gone through similar bouts with the game’s most dreaded ailment how they were able to get through it.
“It took time,” he said. “I forced myself a lot. I tried breathing. I tried a trigger. Some guys will have a forward press or the kick of the right knee. That was hard and the crap I got for it was not easy.”
The payoff, however, has steadily arrived this season. Na said he’d been confident with his game this season following a runner-up showing at the Genesis Open and a fourth-place finish at the Fort Worth Invitational, and he felt he was close to a breakthrough. But being able to finish a tournament like he did at The Greenbrier, where he won by five strokes, was particularly rewarding.
“All good now,” he smiled. “I knew I was good enough to win again, but until you do it sometimes you question yourself. It’s just the honest truth.”