New Products Hit Market Despite Uncertainty

By Adam BarrSeptember 26, 2001, 4:00 pm
The latest:
NEW PRODUCTS GALORE: This doesnt look like a golf economy in shock. New products from Callaway Golf, Adams Golf, and Wilson Golf will be in pro shops over the next two months (except one Callaway ball model, which will come out in March 2002). Despite industry fears that the uncertainty arising from the Sept. 11 terrorist attacks will depress leisure product spending, the new products make things look robust for the moment.
And theres more on the way. Titleist had planned to launch its newest Pro V family golf ball models Sept. 12 at the PGA Tours American Express Championship, but that was all called off out of respect for the national situation.
But the two balls will be out soon enough. Already, theyre on tour. The names arent final yet, but the model called the Star, which has less spin than the Pro V1, is in the bags of 24 players at the Texas Open at LaCantera. Four players are using the Diamond model, which has more spin than the Pro V1.
All this comes within weeks of Titleist introduction of its NXT balls.
Titleist is coming on strong in a continuing effort to counter the potential threat from sporting goods giant Nike, which plans to add a David Duval model to its Tour Accuracy line. The Tour Accuracy DD and another new ball line, the Precision Double C, will ship in February.




Primary Feature

Shipping Date

Suggested Retail


Callaway Golf




HX Red and Blue golf balls


'Tubular Lattice Network' instead of dimples for improved aerodynamics


March 2002


$58 per dozen


Callaway Golf


CTU 30 Red and Blue golf balls


Thin urethane cover allows for larger, more powerful core


November 2001


$50 per dozen


Adams Golf


Ultimate GT irons


Lower center of gravity helps get ball airborne


November 2001


$800 per set


Wilson Golf


Deep Red irons


Clubhead weight low and back for better lift; low-torque Fat Shaft


October 15


$950 per set (graphite); $750 per set (steel)




As-yet unnamed Pro V1 models


'Star' has less spin than Pro V1; 'Diamond: has more


Not yet known


Not yet known




Tour Accuracy DD golf ball


Ball David Duval used in Open Championship; high trajectory and low spin


February 2002






Precision Double C golf ball


Distance/feel combo


February 2002





Surely, many industries will suffer more than golf in the wake of the terrorist attacks. But dont take all these product introductions as ironclad evidence of a strong future. Once product development schedules get going, its difficult to derail them without major cost leaks. The larger companies can withstand sluggish sales, even with new products on the shelves. But watch for the demise of troubled smaller companies to accelerate as golf sales flatten.
SPALDING SIGNS THE DONALD: Not that Donald, thank goodness, but four-time All-American Luke Donald, who was a college star at Northwestern before turning pro this summer. Donald, who played a Spalding Strata ball even before turning pro, will continue with that ball. Hell also play Ben Hogan irons and carry a Ben Hogan bag.
The parties wont discuss the terms of the agreement.
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How to watch The Open on TV and online

By Golf Channel DigitalJuly 22, 2018, 8:30 am

You want to watch the 147th Open? Here’s how you can do it.

Golf Channel and NBC Sports will be televising 182 hours of overall programming from the men's third major of the year at Carnoustie

In addition to the traditional coverage, the two networks will showcase three live alternate feeds: marquee groups, featured holes (our new 3-hole channel) and spotlight action. You can also watch replays of full-day coverage, Thursday-Sunday, in the Golf Channel app, NBC Sports apps, and on  

Here’s the weekly TV schedule, with live stream links in parentheses. You can view all the action on the Golf Channel mobile, as well. Alternate coverage is noted in italics:

(All times Eastern; GC=Golf Channel; NBC=NBC Sports; or check the GLE app)

Monday, July 16

GC: 7-9AM: Morning Drive (

GC: 9-11AM: Live From The Open (

GC: 7-9PM: Live From The Open (

Tuesday, July 17

GC: 6AM-2PM: Live From The Open (

Wednesday, July 18

GC: 6AM-2PM: Live From The Open (

Thursday, July 19

GC: Midnight-1:30AM: Midnight Drive (

GC: Day 1: The Open, live coverage: 1:30AM-4PM ( Day 1: The Open, Spotlight: 1:30AM-4PM ( Day 1: The Open, Marquee Groups: 4AM-3PM ( Day 1: The Open, 3-Hole Channel: 4AM-3PM (

GC: Live From The Open: 4-5PM (

Friday, July 20

GC: Day 2: The Open, live coverage: 1:30AM-4PM ( Day 2: The Open, Spotlight: 1:30AM-4PM ( Day 2: The Open, Marquee Groups: 4AM-3PM ( Day 2: The Open, 3-Hole Channel: 4AM-3PM (

GC: Live From The Open: 4-5PM (

Saturday, July 21

GC: Day 3: The Open, live coverage: 4:30-7AM (

NBC: Rd. 3: The Open, live coverage: 7AM-3PM ( Day 3: The Open, Spotlight: 4:30AM-3PM ( Day 3: The Open, Marquee Groups: 5AM-3PM ( Day 3: The Open, 3-Hole Channel: 5AM-3PM (

GC: Live From The Open: 3-4PM (

Sunday, July 22

GC: Day 4: The Open, live coverage: 4:30-7AM (

NBC: Rd. 4: The Open, live coverage: 7AM-2:30PM ( Day 4: The Open, Spotlight: 4:30AM-2:30PM ( Day 4: The Open, Marquee Groups: 5AM-2PM ( Day 4: The Open, 3-Hole Channel: 5AM-2PM (

GC: Live From The Open: 2:30-4PM (

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Tiger Tracker: 147th Open Championship

By Tiger TrackerJuly 22, 2018, 8:30 am

Tiger Woods begins the final round of the 147th Open Championship four shots off the lead. He's out at 9:25 a.m. ET on Sunday and we're tracking him.

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Schauffele just fine being the underdog

By Rex HoggardJuly 21, 2018, 8:06 pm

CARNOUSTIE, Scotland – Following a breakthough season during which he won twice and collected the PGA Tour Rookie of the Year Award, Xander Schauffele concedes his sophomore campaign has been less than stellar, but that could all change on Sunday at The Open.

Schauffele followed a second-round 66 with a 67 on Saturday to take a share of the 9-under-par lead with Jordan Spieth and Kevin Kisner.

Although he hasn’t won in 2018, he did finish runner-up at The Players and tied for sixth at the U.S. Open, two of the year’s toughest tests.

Full-field scores from the 147th Open Championship

Full coverage of the 147th Open Championship

“Growing up, I always hit it well and played well in tough conditions,” Schauffele said. “I wasn't the guy to shoot 61. I was the guy to shoot like 70 when it was playing really hard.”

Sunday’s pairing could make things even more challenging when he’ll head out in the day’s final tee time with Spieth, the defending champion. But being the underdog in a pairing, like he was on Saturday alongside Rory McIlroy, is not a problem.

“All the guys I've talked to said, 'Live it up while you can, fly under the radar,'” he said. “Today I played in front of what you call Rory's crowd and guys were just yelling all the time, even while he's trying to putt, and he had to step off a few times. No one was yelling at me while I was putting. So I kind of enjoy just hanging back and relaxing.”

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Open odds: Spieth 7/1 to win; Tiger, Rory 14/1

By Golf Channel DigitalJuly 21, 2018, 7:54 pm

Only 18 holes remain in the 147th Open Championship at Carnoustie, and the man tied atop the leaderboard is the same man who captured the claret jug last year at Royal Birkdale.

So it’s little surprise that Jordan Spieth is the odds-on favorite (7/4) to win his fourth major entering Sunday’s final round.

Xander Schauffele and Kevin Kisner, both tied with Spieth at 9 under par, are next in line at 5/1 and 11/2 respectively. Tiger Woods and Rory McIlroy, both four shots behind the leaders, are listed at 14/1.

Click here for the leaderboard and take a look below at the odds, courtesy Jeff Sherman at

Full-field scores from the 147th Open Championship

Full coverage of the 147th Open Championship

Jordan Spieth: 7/4

Xander Schauffele: 5/1

Kevin Kisner: 11/2

Tiger Woods: 14/1

Francesco Molinari: 14/1

Rory McIlroy: 14/1

Kevin Chappell: 20/1

Tommy Fleetwood: 20/1

Alex Noren: 25/1

Zach Johnson: 30/1

Justin Rose: 30/1

Matt Kuchar: 40/1

Webb Simpson: 50/1

Adam Scott: 80/1

Tony Finau: 80/1

Charley Hoffman: 100/1

Austin Cook: 100/1