Play Golf Endorsement Ball
Last year, Tiger Woods raised the bar into the clouds on the golf course. Over the past five years, he hasn't just raised the bar for endorsements; he's hung it on the international space station.
Remember Tiger's 'Hello World' debut in late August 1996? He signed a deal with Nike then that was said to be worth about $37.5 million over five years, at a time when few, if any, players were getting more than $2 million or $3 million per year from any one source.
Before that deal was up but after Tiger had shown beyond any doubt that he is the Real Deal, Nike gave him a five-year contract extension worth a potential $100 million.
That tide may float some other yachts, but some high-ranking industry executives see a downside. They fear we may have entered the era of (to use baseball's term) the market adjustment.
Take this David Duval-Titleist lawsuit. Duval left Titleist to endorse Nike products, even though he still had three years left in a five-year deal with Titleist. The reason, say sources close to International Management Group, Duval's handlers, was that Titleist reneged on a promise to feature Duval as the premier player on its staff once Woods had departed for Nike.
Of course, with the matter in litigation, Charley Moore, Duval's agent at IMG, won't confirm whether there was a clause in Duval's agreement allowing Duval to leave in that situation. But the existence of such an out or a 'marquee player promise,' in whatever form, is said to be a crucial issue in the case.
The idea of an escape provision came up in discussions between Titleist and Moore some months after Duval had agreed to his new deal in August 1998, say sources close to the situation. Titleist didn't mind this sort of clause in principle, said a source close to that company. Letters were exchanged on the issue, but Titleist says such a clause never became part of the Duval agreement.
But Titleist has claimed in its lawsuit that Duval - or rather his agents - tried to use that 'marquee player' gambit to exit his agreement early because Nike was in the mood to spend lots of endorsement money, and IMG wanted some of it.
The courts will decide if that's true, along with a bunch of other claims. (For example, why would Titleist spend $500,000 on a commercial with Duval last October if they weren't planning to make him a top endorser, asked one Titleist exec. IMG sources say there was no Duval-only commercial shoot, and certainly not for that kind of money.)
Of course, IMG denies Titleist's allegation. It also won't buy the theory that it was looking for a market adjustment for Duval in light of the money Tiger was getting. IMG sources also deny that the agency was jealous of the deal Titleist made to keep Davis Love III, who had been courted by Nike last year. The parties were characteristically close-mouthed about the numbers, but sources say Love got nearly $50 million for 10 years to stick with Titleist, and Duval was getting about $4.5 million for the first two years of a five-year deal.
IMG representatives have said that it's not just about money; it's about relationships. Indeed, sources say that Duval is not getting any more money at Nike than he did at Titleist. And we know he won't be the marquee swoosh-wearer.
Any of this sound familiar? A-Rod gets the gross national product of Liechtenstein. Jeter wants his piece, Nomar and Frank Thomas want theirs.and on and on. OK, golf endorsements don't approach the insane magnitude of baseball salaries. But one ranking industry executive has confirmed that since the Duval conflict arose, his company has received letters from players' agents essentially requesting early exits if their clients are not to be used as 'flagship' or 'marquee' players.
Agents have to do what's best for their clients. But a deal's a deal, right? That's true whether we're talking about the number of years in it or an escape clause from it.
Things have gotten so bad in baseball that some people see it as only slightly trustworthier than post-Watergate government. Many observers first reacted to news of Rodriguez's 10-year, $250 million deal with the quip, 'No way he'll stay for 10 years.' Baseball players are just expected to jump toward opportunity, no matter what the signed paper says.
With the parties so circumspect, we can't know for sure what David Duval and Titleist were trying to do. The outcome of their lawsuit will, it is hoped, reveal the parties' intentions. Duval has said that will happen.
But what about those other agents who wrote those early-exit-if-my-guy's-not-the-lead-dog letters?
If those letters are indeed out there, and if they say what they're purported to say in conflict with an agreement, let's hope they get filed where they deserve to be.
Lopez fires flawless 63 for lead in Arkansas
ROGERS, Ark. – Since its first year on the LPGA Tour in 2007, the crowds at the NW Arkansas Championship have belonged to Stacy Lewis.
Another former University of Arkansas star staked her claim as the hometown favorite Friday when Gaby Lopez shot a career-low 8-under 63 to take the first-round lead at Pinnacle Country Club.
Like Lewis, the two-time winner of the tournament, Lopez starred as a three-time All-American for the Razorbacks before joining the LPGA Tour in 2016. Despite flashes of potential, Lopez had yet to join Lewis among the ranks of the world's best - missing the cut in her last two tournaments and entering this week ranked 136th in the world.
For a day, at least, the Mexican standout felt right at home atop the leaderboard in her adopted home state.
''I feel like home,'' Lopez said. ''I feel so, so comfortable out here, because I feel that everyone and every single person out here is just rooting for us.''
Moriya Jutanugarn was a stroke back along with Minjee Lee, Catriona Matthew, Nasa Hataoka, Lizette Salas, Mirim Lee and Aditi Ashok. Six others finished at 6 under on a day when only 26 of the 144 players finished over par, thanks to some mid-week rain that softened the greens and calm skies throughout the day.
Jutanugarn finished second at the tournament last year and is trying to win for the second time on the LPGA Tour this year. Her younger sister, Ariya, is already a two-time winner this year and shot an opening-round 66.
Lewis, the former world No. 1 who won the event in 2007 in 2014, finished with a 66. She's expecting her first child in early November
Defending champion So Yeon Ryu, coming off a victory Sunday in Michigan, shot a 67.
Friday was Lopez's long-awaited day to standout, though, much to the delight of the pro-Arkansas crowd.
After missing the cut her last two times out, Lopez took some time off and returned home to Mexico City to rest her mind and work on her game. The work paid off with two straight birdies to open her round and a 6-under 30 on her front nine.
Lopez needed only 25 putts and finished two shots off the course record of 61, and she overcame a poor drive on the par-5 18th to finish with a par and keep her place at the top of the leaderboard. Her previous low score was a 64 last year, and she matched her career best by finishing at 8 under.
''(Rest) is a key that no one really truly understands until you're out here,'' Lopez said. ''... Sometimes resting is actually the part you've got to work on.''
Harman rides hot putter to Travelers lead
CROMWELL, Conn. – There are plenty of big names gathered for the Travelers Championship, and through two rounds they’re all chasing Brian Harman.
Harman opened with a 6-under 64, then carded a 66 during Friday’s morning wave to become the only player to finish the first two rounds in double digits under par. The southpaw is currently riding a hot putter, leading the field in strokes gained: putting while rolling in 12 birdies and an eagle through his first 36 holes.
“Putted great today,” said Harman, who ranks 22nd on Tour this season in putting. “Got out of position a couple of times, but I was able to get myself good looks at it. I started hitting the ball really well coming down the stretch and made a few birdies.”
Harman, 31, has won twice on the PGA Tour, most recently at last year’s Wells Fargo Championship. While he doesn’t have a win this year, he started his season in the fall by reeling off five straight finishes of T-8 or better to quickly install himself as one of the leaders in the season-long points race.
Now topping a leaderboard that includes the likes of Jason Day, Bubba Watson and Rory McIlroy, he realizes that he’ll have his work cut out for him if he’s going to leave Connecticut with trophy No. 3.
“The putter has been really good so far, but I’ve been in position a lot. I’ve had a lot of good looks at it,” Harman said. “I’m just able to put a little pressure on the course right now, which is nice.”
10-second rule costs Zach Johnson a stroke
CROMWELL, Conn. – Zach Johnson heads into the weekend one shot back at the Travelers Championship, but he was a matter of seconds away from being tied for the lead.
Johnson had an 18-foot birdie putt on No. 3 at TPC River Highlands, his 12th hole of the day, but left the ball hanging on the lip. As Johnson walked up to tap the ball in, it oscillated on the edge and eventually fell in without being hit.
Was it a birdie, or a par?
According to the Rules of Golf, and much to Johnson’s chagrin, the answer was a par. Players are afforded “reasonable” time to walk to the hole, and after that they are allowed to wait for 10 seconds to see if the ball drops of its own accord. After that, it either becomes holed by a player’s stroke, or falls in and leads to a one-shot penalty, resulting in the same score as if the player had hit it.
According to Mark Russell, PGA Tour vice president of rules and competitions, Johnson’s wait time until the ball fell in was between 16 and 18 seconds.
“Once he putts the ball, he’s got a reasonable amount of time to reach the hole,” Russell said. “Then once he reaches the hole, he’s got 10 seconds. After 10 seconds, the ball is deemed to be at rest.”
Johnson tried to emphasize the fact that the ball was oscillating as he stood over it, and even asked rules officials if marking his ball on the edge of the hole would have yielded a “bonus 10 seconds.” But after signing for a 2-under 68 that brought him within a shot of leader Brian Harman, the veteran took the ruling in stride.
“The 10-second rule has always been there. Vague to some degree,” Johnson said. “The bottom line is I went to tap it in after 10 seconds and the ball was moving. At that point, even if the ball is moving, it’s deemed to be at rest because it’s on the lip. Don’t ask me why, but that’s just the way it is.”
While Johnson brushed off any thoughts of the golf gods conspiring against him on the lip, he was beaming with pride about an unconventional par he made on No. 17 en route to a bogey-free round. Johnson sailed his tee shot well right into the water, but after consulting his options he decided to drop on the far side of the hazard near the 16th tee box.
His subsequent approach from 234 yards rolled to within 8 feet, and he calmly drained the putt for an unexpected save.
“I got a great lie. Just opened up a 4-hybrid, and it started over the grandstands and drew in there,” Johnson said. “That’s as good of an up-and-down as I’ve witnessed, or performed.”
Travelers becoming marquee event for star players
CROMWELL, Conn. – Get lost in the throngs following the defending champ, or caught up amongst the crowds chasing the back-to-back U.S. Open winner, and it’s easy to forget where this tournament was a little more than a decade ago.
The Travelers Championship was without a sponsor, without a worthwhile field, without a consistent date and on the verge of being jettisoned to the PGA Tour Champions schedule. The glory days of the old Greater Hartford Open had come and gone, and the PGA Tour’s ever-increasing machine appeared poised to leave little old Cromwell in its wake.
The civic pride is booming in this neck of the woods. Main Street is lined with one small business after the next, and this time of year there are signs and posters popping up on every corner congratulating a member of the most recent graduating class at Cromwell High School, which sits less than two miles from the first tee at TPC River Highlands.
Having made it through a harrowing time in the event’s history, the local residents now have plenty of reason to take pride.
The Tour’s best have found this little New England hamlet, where tournament officials roll out the red carpet in every direction. They embrace the opportunity to decompress after the mind-numbing gauntlet the USGA set out for them last week, and they relish a return to a course where well-struck shots, more often than not, lead to birdies.
Ten years ago, this tournament was also held the week after the U.S. Open. Stewart Cink won, and for his efforts he received a paltry 36 world ranking points. But thanks to a recent influx of star-power, this week’s winner will pocket 58 points – the same amount Rory McIlroy won at Bay Hill, and two more than Justin Rose got at Colonial. Now at the halfway point, the leaderboard backs up the hefty allocation.
While Brian Harman leads at 10 under, the chase pack is strong enough to strike fear in the heart of even the most seasoned veteran: McIlroy, Bubba Watson and Zach Johnson, they of the combined eight major titles, all sit within three shots of the lead. Former world No. 1 Jason Day is one shot further back, and reigning Player of the Year Justin Thomas will start the third round inside the top 20.
Paul Casey and Bryson DeChambeau, both likely participants at the Ryder Cup this fall, are right there as well at 8 under. Casey lost a playoff here to Watson in 2015 and has come back every year since, witnessing first-hand the tournament’s growth in scope.
“It speaks volumes for what Travelers have done and how they treat everybody, and the work that Andy Bessette and his team put in to fly around the country and speak highly of this event,” Casey said. “And do things which matter, to continue to improve the event, not just for players but for spectators.”
Part of the increased field strength can be attributed to the Tour’s recent rule change, requiring players who play fewer than 25 events in a season to add a new event they haven’t played in the last four years. Another portion can be attributed to the short commute from Shinnecock Hills to TPC River Highlands, a three-hour drive and even shorter across the Long Island Sound – an added bonus the event will lose two of the next three years with West Coast U.S. Opens.
But there’s no denying the widespread appeal of an event named the Tour’s tournament of the year, players’ choice and most fan-friendly in 2017. While Spieth’s return to defend his title was assumed, both Day and McIlroy are back for another crack this year after liking what they saw.
“Anyone that I talked to could only say good things about the tournament about the golf course, how the guys are treated here, how the fans come out, and how the community always gets behind this event,” McIlroy said. “Obviously I witnessed that for the first time last year, and I really enjoyed it.”
After starting the week with all four reigning major champs and five of the top 10 players in the latest world rankings, only Masters champ Patrick Reed got sent packing following rounds of 72-67. The remaining top-flight contingent will all hit the ground running in search of more low scores Saturday, with Spieth (-4) still retaining a glimmer of hope to keep his title defense chances alive, perhaps with a 63 like he fired in the opening round.
The Tour’s schedule represents a zero-sum game. Outside of the majors and WGCs that essentially become must-play events for the game’s best, the rest of the legs of the weekly circus become victim of a 12-month version of tug-of-war. Some players like to play in the spring; others load up in the fall. Many play the week before majors, while a select group block off the week after for some R&R far away from a golf course.
But in an environment where one tournament’s ebbs can create flows for another, the Travelers has continued a steady climb up the Tour’s hierarchy. Once in jeopardy of relegation, it has found its footing and appears in the process of turning several of the Tour’s one-name stars into regular participants.
Rory. Jordan. Bubba. JT.
It’s been a long battle for tournament officials, but the proof is in the pudding. And this weekend, the reward for the people of Cromwell – population 14,000 – looks to be a star-studded show.
“All the events are incredible,” Thomas said. “But this is kind of one of those underrated ones that I think until people come and play, do they realize how great it is.”