TaylorMade Hits Ground Running with Maxfli Acquisition

By Adam BarrJanuary 9, 2002, 5:00 pm
The latest:
HUGHES IN AT TAYLORMADE: Soon after taking over Maxfli late last year with a five-year deal to distribute the Maxfli and Slazenger golf brands, TaylorMade-adidas Golf has plucked some of Maxflis top marketing talent as well. Edward Hughes, who has steered Maxfli marketing since 1997, will now handle it as global general manager, effectively running all TaylorMade-related golf ball operations.
You wont see changes so much from a logo perspective, Hughes said, but weve changed the company structure. The changes are more related to the investment in the business and research and development. Now, of course, we have the R&D staff in Carlsbad [whereTaylorMade is headquartered] working on the business.
And well see a good bump in our tour presence; TaylorMades belief is that the tour is central to success.
Another advantage: TaylorMades ownership by adidas, the second largest sporting goods company in the world, with its expertise in athletic fabrics, could help Slazengers apparel line make a run at Nike.
Under the new setup Dunlop Slazenger Group will manufacture TaylorMade, Maxfli and Slazenger balls at Maxflis Westminster, S.C. plant, and TaylorMade will get them to market. Now Hughes will stop working for Dunlop Slazenger and report directly to Jim Stutts, TMaGs CEO. TaylorMade will also assemble Maxfli clubs.
WATCH THAT TOUR COUNT: As if TMaG didnt have enough to keep its people busy ' that tour presence Hughes mentioned will be a big priority this year. Expect to see some new endorsement signings for dollars in the 70 thousand to 250 thousand range, as well as pool payments to any player who tees up with TMaG woods, irons and even putters.
How much money is on the table? Last year, TMaG pumped up the PGA Tour count of its 300 Series drivers with weekly payments of $1,500, say industry sources. No word yet on the level of 2002 tee-up payments for other TMaG clubs.
Even though there will be a few big names on staff, the primary focus will be on high tour counts rather than icons, said a TMaG insider. That strategy, which requires losing some expensive endorsers to free up money for broader use, will lead to premium-segment dominance, TMaG believes.macgregor 1025C iron
In the endorser exit column: Lee Janzen, a six year TMaG veteran. Hes likely to sign a new deal with MacGregor Golf as early as the week of Jan. 14.
MACGREGOR TO UNVEIL NEW TECHNOLOGY: Not sure which model Janzen will be playing, but MacGregor will be pinning a lot of hopes on its new V-Technologies clubs at the PGA Merchandise Show, Jan. 24-27 in Orlando, Fla. The weight-moving design puts more mass behind the hitting area, MacGregor says. Its available in forged and cavity-back irons, as well as specially weighted woods. Staff player Jose Maria Olazabal has already won with prototypes, MacGregor says.

STRATEGY CHANGE AT MIZUNO?: Clubs from Japanese golf power Mizuno have been the most-used irons every year on the PGA Tour since 1994. But it never paid staff endorsers to use the clubs, so the company could take only limited advantage of its prominence.
That may change, though. A Mizuno executive in the United States who requested anonymity said the company may have to take on some name players to continue to compete. As with TaylorMade, Mizuno hopes to finalize some deals during the week of Jan. 14.
PRECEPT GETS OUT THE INK: In the midst of efforts to capitalize on the 2001 success of it soft-core MC Lady golf ball, Precept Golf has signed Justin Leonard to play its Tour Premium LS ball. Its the first ball change for Leonard since his career began; he was on Titleists staff. Matt Kuchar also signed up to use the ball, as well as Precepts Tour Premium driver and irons and a Precept glove.
Not that Precept is forgetting its soft mission: Golf writers have received sample packages of the new Laddie ball, which is presented in a yellow box with a cow on the front, and four quarter sleeves inside ' soft as butter. Get it?
GIVING NIKE THE SHAFT: Club genius Tom Stites, who cut his teeth working for Ben Hogan, designed Nikes new golf clubs. So you know hed be a stickler about whom he chose to make the shafts. Two of the winners are Fujikura, which claims the most popular shaft on the PGA Tour in 2001, and Graphite Design International, both of which are based in the San Diego area. Fujikura will supply graphite shafts and offer selected models for Nikes custom wood program. Graphite Design will make shafts for two models of forged titanium Nike drivers.
ROUNDS WAY UP IN NOVEMBER: Unseasonably warm weather was probably what helped rounds played numbers skyrocket in November versus November 2000. The monthly tally issued by industry metrics leader Golf Datatech and the National Golf Course Owners Association showed rounds up everywhere but California (where they were down 7.6 percent).
For instance: 106.4 percent in the East North Central region (Wisconsin, Michigan, Illinois, Indiana and Ohio) and 241.7 percent in West North Central (the Dakotas, Nebraska, Kansas, Minnesota, Iowa and Missouri). That makes the respectable bump of 46.3 percent in the Middle Atlantic (Pennsylvania, New York and New Jersey) seem modest.
Rounds in the United States overall were up 25.3 percent for the month, but still down 1.3 percent for the year through the end of November.
NEW CAMERON WEBSITE UP: Fans of Titleist putter guru Scotty Cameron can learn more about Acushnets milled metal master and what he does at a new website, www.scottycameron.com. Thats also linkable from the Titleist site, www.titleist.com.
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Watch: Full replays of The Open coverage

By Golf Channel DigitalJuly 22, 2018, 11:00 am

NBC Sports and Golf Channel are showcasing nearly 50 hours of live coverage of the 147th Open. Missed anything? Well, you can catch up right here. Click on the links below for replays from Carnoustie, broken down into daily segments:

Saturday, Day 3 (Times ET)

7AM-3PM (Watch): Jordan Spieth fired 65 to move into a three-way share of the 54-hole lead, while Tiger Woods (66) played his way into contention. Click here or on the image below to watch. Also, click here to watch the full replay of the marquee group: Rickie Fowler and Thorbjorn Olesen.

4:30-7AM (Watch): Sunny skies and birdies were on the menu early in Round 3, as Justin Rose made his way around Carnoustie in 64 strokes. Click here or on the image below to watch. Also, click here to watch the full replay of the marquee group: Henrik Stenson and Bryson DeChambeau.

Friday, Day 2 (Times ET)

8:20AM-3PM (Watch): As the skies cleared on Friday afternoon, defending champion Jordan Spieth made a run to try and regain the claret jug. Click here or on the image below to watch. Also, click here to watch the full replay of the marquee group: Jordan Spieth, Justin Rose and Kiradech Aphibarnrat.

1:30-8:20AM (Watch): On a rainy Friday morning at Carnoustie, Rory McIlroy shot 69 to reach 4 under, while Zach Johnson fired a 67 for the early lead. Click here or on the image below to watch. Also, click here to watch the full replay of the marquee group: Brooks Koepka, Ian Poulter and Cameron Smith.

Thursday, Day 1 (Times ET)

Noon-4PM (Watch): Tiger Woods was up and down in the afternoon, as winds picked up a little and no one could catch Kevin Kisner. Click here or on the image below to watch. Also, click here to watch the full replay of the marquee group: Woods, Russell Knox and Hideki Matsuyama.

1:30-8:25AM (Watch): Defending champion Jordan Spieth got off to a good start, while Kevin Kisner (66) set the early pace. Click here or on the image below to watch. Also, click here to watch the full replay of the marquee group: Rickie Fowler, Jon Rahm and Chris Wood.

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How to watch The Open on TV and online

By Golf Channel DigitalJuly 22, 2018, 8:30 am

You want to watch the 147th Open? Here’s how you can do it.

Golf Channel and NBC Sports will be televising 182 hours of overall programming from the men's third major of the year at Carnoustie

In addition to the traditional coverage, the two networks will showcase three live alternate feeds: marquee groups, featured holes (our new 3-hole channel) and spotlight action. You can also watch replays of full-day coverage, Thursday-Sunday, in the Golf Channel app, NBC Sports apps, and on GolfChannel.com.  

Here’s the weekly TV schedule, with live stream links in parentheses. You can view all the action on the Golf Channel mobile, as well. Alternate coverage is noted in italics:

(All times Eastern; GC=Golf Channel; NBC=NBC Sports; GC.com=GolfChannel.com or check the GLE app)

Monday, July 16

GC: 7-9AM: Morning Drive (stream.golfchannel.com)

GC: 9-11AM: Live From The Open (www.golfchannel.com/livefromstream)

GC: 7-9PM: Live From The Open (www.golfchannel.com/livefromstream)

Tuesday, July 17

GC: 6AM-2PM: Live From The Open (www.golfchannel.com/livefromstream)

Wednesday, July 18

GC: 6AM-2PM: Live From The Open (www.golfchannel.com/livefromstream)

Thursday, July 19

GC: Midnight-1:30AM: Midnight Drive (stream.golfchannel.com)

GC: Day 1: The Open, live coverage: 1:30AM-4PM (www.golfchannel.com/theopen)

GC.com: Day 1: The Open, Spotlight: 1:30AM-4PM (www.golfchannel.com/spotlight)

GC.com: Day 1: The Open, Marquee Groups: 4AM-3PM (www.golfchannel.com/marqueegroup)

GC.com: Day 1: The Open, 3-Hole Channel: 4AM-3PM (www.golfchannel.com/3holechannel)

GC: Live From The Open: 4-5PM (www.golfchannel.com/livefromstream)

Friday, July 20

GC: Day 2: The Open, live coverage: 1:30AM-4PM (www.golfchannel.com/theopen)

GC.com: Day 2: The Open, Spotlight: 1:30AM-4PM (www.golfchannel.com/spotlight)

GC.com: Day 2: The Open, Marquee Groups: 4AM-3PM (www.golfchannel.com/marqueegroup)

GC.com: Day 2: The Open, 3-Hole Channel: 4AM-3PM (www.golfchannel.com/3holechannel)

GC: Live From The Open: 4-5PM (www.golfchannel.com/livefromstream)

Saturday, July 21

GC: Day 3: The Open, live coverage: 4:30-7AM (www.golfchannel.com/theopen)

NBC: Rd. 3: The Open, live coverage: 7AM-3PM (www.golfchannel.com/theopen)

GC.com: Day 3: The Open, Spotlight: 4:30AM-3PM (www.golfchannel.com/spotlight)

GC.com: Day 3: The Open, Marquee Groups: 5AM-3PM (www.golfchannel.com/marqueegroup)

GC.com: Day 3: The Open, 3-Hole Channel: 5AM-3PM (www.golfchannel.com/3holechannel)

GC: Live From The Open: 3-4PM (www.golfchannel.com/livefromstream)

Sunday, July 22

GC: Day 4: The Open, live coverage: 4:30-7AM (www.golfchannel.com/theopen)

NBC: Rd. 4: The Open, live coverage: 7AM-2:30PM (www.golfchannel.com/theopen)

GC.com: Day 4: The Open, Spotlight: 4:30AM-2:30PM (www.golfchannel.com/spotlight)

GC.com: Day 4: The Open, Marquee Groups: 5AM-2PM (www.golfchannel.com/marqueegroup)

GC.com: Day 4: The Open, 3-Hole Channel: 5AM-2PM (www.golfchannel.com/3holechannel)

GC: Live From The Open: 2:30-4PM (www.golfchannel.com/livefromstream)

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Tiger Tracker: 147th Open Championship

By Tiger TrackerJuly 22, 2018, 8:30 am

Tiger Woods begins the final round of the 147th Open Championship four shots off the lead. He's out at 9:25 a.m. ET on Sunday and we're tracking him.

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Schauffele just fine being the underdog

By Rex HoggardJuly 21, 2018, 8:06 pm

CARNOUSTIE, Scotland – Following a breakthough season during which he won twice and collected the PGA Tour Rookie of the Year Award, Xander Schauffele concedes his sophomore campaign has been less than stellar, but that could all change on Sunday at The Open.

Schauffele followed a second-round 66 with a 67 on Saturday to take a share of the 9-under-par lead with Jordan Spieth and Kevin Kisner.

Although he hasn’t won in 2018, he did finish runner-up at The Players and tied for sixth at the U.S. Open, two of the year’s toughest tests.

Full-field scores from the 147th Open Championship

Full coverage of the 147th Open Championship

“Growing up, I always hit it well and played well in tough conditions,” Schauffele said. “I wasn't the guy to shoot 61. I was the guy to shoot like 70 when it was playing really hard.”

Sunday’s pairing could make things even more challenging when he’ll head out in the day’s final tee time with Spieth, the defending champion. But being the underdog in a pairing, like he was on Saturday alongside Rory McIlroy, is not a problem.

“All the guys I've talked to said, 'Live it up while you can, fly under the radar,'” he said. “Today I played in front of what you call Rory's crowd and guys were just yelling all the time, even while he's trying to putt, and he had to step off a few times. No one was yelling at me while I was putting. So I kind of enjoy just hanging back and relaxing.”