Experts give Woods high marks

By Associated PressFebruary 20, 2010, 3:23 am
NEW YORK – Experts in communication and branding found Woods to be generally honest, remorseful and sincere in his remarks Friday.

They liked his focus on taking ownership of his problems and protecting and defending his wife and kids, but some wished he’d said specifically when he’d return to golf.

Some of their views:

John Sweeney, director of sports communication at the University of North Carolina, Chapel Hill School of Journalism and Mass Communication:

“I found his statement very human and very effective. The staging when first announced seemed calculated. However, when you saw that Tiger had to make these apologies directly to people while his mother watched, it took on a power and sincerity that couldn’t be questioned.

His words were direct. None of the modern hedging and clever word twists that could be taken two ways. He took responsibility, showed remorse, and presented his behavior in stark terms.”

Laura Ries, president of Ries and Ries, an Atlanta branding firm:

“He finally did it. He finally came out, apologized and showed his face. That was the most important thing, just showing up. Was it a great performance? No. But had he delivered too smooth a statement he would have been accused of being too slick. But don’t blame the media! You are the highest paid athlete in the world … The fact that the paparazzi are following you and your family – Boo-hoo. It’s your fault for not speaking publicly earlier.

The critical things that were missing: When exactly will he return to golf? And Elin not being there did say a lot. Nobody can blame her. But had she been in the front row with his mom it would have helped show that she is taking a step towards forgiving him. …

He looked a little hunched over, a little beaten down, and partly I think that was a reflection of how he’s feeling about what he’s done and what he’s facing. He didn’t have much of an expression on his face, and he’s not a very good public speaker. His delivery was weak, he was stiff, and there were several fumbles. You could almost see on his face that it’s all been too much for him.”

Mitch Abrams, sports psychologist:

“I thought he did great – he did as well as he could have. The main thing he needed to do was take ownership of what he had done, protect his family and deflect any responsibility or wrongdoing from his wife. The fact that he mentioned Elin by name several times personalized it.”

Rick Burton, sports marketing professor at Syracuse University:

“What Tiger may have achieved today was giving the people who love him and who love the game the hope that things will get better. He seemed sincere, deeply embarrassed and ashamed. He looked rehearsed and I am sure he was, but this may have been a step in his therapy that was intended to be controlled.

This is part of a journey, a process. His words are going to get picked apart like the Gettysburg Address, but he spoke of his mistakes, his failings, his need to do things differently. My guess is he did say all the things armchair psychologists will want to hear.”

Bill McGowan, image consultant for Clarity Media Group:

“I think he came off very Tiger-like, in that it was a little too rehearsed and a little too scripted for my liking. The more scripted you are, the more risk you run of not being authentic or sincere. I would have liked to acknowledge, ‘I have some prepared remarks but I’m going to set them aside and talk from the heart.’ I would have loved him not to be reading anything.

I was very aware he wasn’t wearing a golf shirt, he was wearing a dress shirt, no tie. I thought that was very planned. … Today should have been the complete and total purging, and I think by delaying facing some questions, he just extends this thing more. I think Tiger took his medicine, but in a way that was most palatable to him.”
Getty Images

U.S. captures Junior Ryder Cup

By Golf Channel DigitalSeptember 26, 2018, 12:29 am

The U.S. defeated Europe, 12 ½ to 11 ½, in the Junior Ryder Cup at Golf Disneyland at Disneyland Paris.

Rachel Heck, 16, of Memphis, Tenn., clinched the winning half-point on the 18th hole with a 12-foot birdie putt that halved her match with Annabell Fuller, 16, of England.

"It was the most incredible experience of my life," said Heck, a Stanford commit who last week made the cut in her second LPGA major, the Evian Masters.

Michael Thorbjornsen, 16, of Wellesley, Mass., the 2018 U.S. Junior Amateur champion, drove the green on the 315-yard 18th hole, the ball stopping within 5 feet of the pin. His eagle putt completed 2-up win over 15-year-old Spaniard David Puig and ensured that the U.S. would retain the Junior Ryder Cup, as the defending champion needs only a tie (12 points) to maintain possession of the trophy.

Singles results

Match 1 - Lucy Li (USA) def. Amanda Linner (EUR), 4 and 3

Match 2 — Rasmus Hojgaard (EUR) def. William Moll (USA), 1 up

Match 3 —  Ingrid Lindblad (EUR) halved Rose Zhang (USA)

Match 4 – Nicolai Hojgaard (USA) def. Canon Claycomb (USA), 4 and 2

Match 5 — Yealimi Noh (USA) def. Emma Spitz (EUR), 3 and 2

Match 6 —  Ricky Castillo (USA) def. Eduard Rousaud Sabate (EUR), 3 and 1

Match 7 – Emilie Alba-Paltrinieri (EUR) def. Erica Shepherd (USA), 2 up

Match 8 — Michael Thorbjornsen (USA) def. David Puig (EUR), 2 up

Match 9 – Alessia Nobilio (EUR) def. Alexa Pano (USA), 2 and 1

Match 10 —  Robin Tiger Williams (EUR) def. Cole Ponich (USA), 2 and 1

Match 11 – Annabell Fuller (EUR) halved Rachel Heck (USA)

Match 12 — Conor Gough (EUR) def. Akshay Bhatia (USA), 1 up

 

TOUR Championship Final Round Becomes Most-Watched FedExCup Playoffs Telecast Ever and Most-Watched PGA TOUR Telecast of 2018

By Golf Channel Public RelationsSeptember 25, 2018, 6:48 pm

ORLANDO, Fla., (Sept. 25, 2018) – NBC Sports Group’s final round coverage of the TOUR Championship on Sunday (3:00-6:19 p.m. ET) garnered a Total Audience Delivery (TAD) of 7.8 million average viewers, as Tiger Woods claimed his 80th career victory, and his first in five years. The telecast’s TAD was up 212% vs. 2017 (2.5m). Television viewership posted 7.18 million average viewers, up 192% YOY (2.46m) and a 4.45 U.S. household rating, up 178% vs. 2017 (1.60). It also becomes the most-watched telecast in the history of the FedExCup Playoffs (2007-2018) and the most-watched PGA TOUR telecast in 2018 (excludes majors).

Coverage peaked from 5:45-6 p.m. ET with 10.84 million average viewers as Woods finished his TOUR Championship-winning round and Justin Rose sealed his season-long victory as the FedExCup champion. The peak viewership number trails only the Masters (16.84m) and PGA Championship (12.39m) in 2018. The extended coverage window (1:30-6:19 p.m. ET) drew 5.89 million average viewers and a 3.69 U.S. household rating to become the most-watched and highest-rated TOUR Championship telecast on record (1991-2018).

Sunday’s final round saw 18.4 million minutes streamed across NBC Sports Digital platforms (+561% year-over-year), and becomes NBC Sports’ most-streamed Sunday round (excluding majors) on record (2013-’18).

Sunday’s lead-in coverage on Golf Channel (11:54 a.m.-1:25 p.m. ET) also garnered a Total Audience Delivery of 829K average viewers and posted a .56 U.S. household rating, becoming the most-watched and highest rated lead-in telecast of the TOUR Championship ever (2007-2018). Golf Channel was the No. 2 Sports Network during this window and No. 7 out of all Nielsen-rated cable networks during that span.

 This week, NBC Sports Group will offer weeklong coverage of the biennial Ryder Cup from Le Golf National outside of Paris. Live From the Ryder Cup continues all week on Golf Channel, surrounding nearly 30 hours of NBC Sports’ Emmy-nominated live event coverage, spanning from Friday morning’s opening tee shot just after 2 a.m. ET through the clinching point on Sunday. The United States will look to retain the Ryder Cup after defeating Europe in 2016 (17-11), and aim to win for the first time on European soil in 25 years, since 1993.

 

-NBC Sports Group-

Getty Images

Tiger Woods names his Mount Rushmore of golf

By Golf Channel DigitalSeptember 25, 2018, 6:29 pm
Getty Images

Mickelson savoring his (likely) last road game

By Rex HoggardSeptember 25, 2018, 3:49 pm

SAINT-QUENTIN-EN-YVELINES, France – Phil Mickelson lingered behind as his foursome made its way to the ninth tee during Tuesday’s practice round.

He needed the extra practice, no doubt. He’s one of just six players on the U.S. Ryder Cup team with even a modicum of knowledge about Le Golf National, but the likely reason for Lefty’s leisurely tempo was more personal.

The 2019 Ryder Cup will likely be Mickelson’s last road game as a player.

He’ll be 52 when the U.S. team pegs it up at the 2022 matches in Rome. Although there’s been players who have participated in the biennial event into their golden years – most notably Raymond Floyd who was 51 when he played the ’93 matches – given Mickelson’s play in recent years and the influx of younger players the odds are against him.

“I am aware this is most likely the last one on European soil and my last opportunity to be part of a team that would be victorious here, and that would mean a lot to me personally,” Mickelson said on Tuesday.

It’s understandable that Mickelson would want to linger a little longer in the spotlight of golf’s most intense event.

For the first time in his Ryder Cup career Mickelson needed to be a captain's pick, and he didn’t exactly roar into Paris, finishing 30th out of 30 players at last week’s Tour Championship. He’s also four months removed from his last top-10 finish on the PGA Tour.


Ryder Cup: Articles, photos and videos


Although he’s reluctant to admit it for Mickelson Le Golf National looks every bit a swansong for the most accomplished U.S. Ryder Cup player of his generation.

In 11 starts at the Ryder Cup, Mickelson has a 26-16-13 record. Perhaps more telling is his 7-3-1 mark since 2012 and he holds the U.S. record for most matches played (45) and is third on the all-time list for most points won (21.5), just two shy of the record held by Billy Casper.

Mickelson’s record will always be defined by what he’s done at the Masters and not done at the U.S. Open, but his status as an anchor for two generations of American teams may never be matched.

For this U.S. team - which is trying to win a road Ryder Cup for the first time since 1993 - Lefty is wearing many hats.

“You know Phil and you know he's always trying to find a way to poke fun, trying to mess with someone,” Furyk said. “He's telling a story. Sometimes you're not sure if they are true or not. Sometimes there's little bits of pieces in each of those, but he provides some humor, provides some levity.”

But there is another side to Mickelson’s appeal in the team room. Although he’s never held the title of vice captain he’s served as a de facto member of the management for some time.

“At the right times, he understands when a team needs a kick in the butt or they need an arm around their shoulder, and he's been good in that atmosphere,” Furyk said. “He's a good speaker and good motivator, and he's been able to take some young players under his wing at times and really get a lot out of them from a partner standpoint.”

In recent years Mickelson has become something of a mentor for young players, first at the ’08 matches with Anthony Kim and again in ’12 with Keegan Bradley.

His role as a team leader in the twilight of his career can’t be overstated and will undoubtedly continue this week if Tuesday’s practice groupings are any indication, with Lefty playing with rookie Bryson DeChambeau.

As DeChambeau was finishing his press conference on Tuesday he was asked about the dynamic in the U.S. team room.

“We're going to try and do our absolute best to get the cup back,” he said.

“Keep the cup,” Lefty shouted from the back of the room, noting that the U.S. won the last Ryder Cup.

It was so Mickelson not to miss a teaching moment or a chance to send a subtle jab delivered with a wry smile.

Mickelson will also be remembered for his role in what has turned out to be an American Ryder Cup resurgence.

“Unfortunately, we have strayed from a winning formula in 2008 for the last three Ryder Cups, and we need to consider maybe getting back to that formula that helped us play our best,” Mickelson said in the Scottish gloom at the ’14 matches. “Nobody here was in any decision.”

If Mickelson doesn’t step to the microphone in ’14 at Gleneagles in the wake of another U.S. loss and, honestly, break some china there probably wouldn’t have been a task force. Davis Love III likely wouldn’t have gotten a second turn as captain in ’16 and the U.S. is probably still mired in a victory drought.

Lefty’s Ryder Cup career is far from over. The early line is that he’ll take his turn as captain in 2024 at Bethpage Black – the People’s Champion riding in to become the People’s Captain.

Before he moves on to a new role, however, he’ll savor this week and an opportunity to win his first road game. If he wants to hang back and relish the moment so be it.