GM Boss Use Tiger More Creatively

By Associated PressSeptember 15, 2004, 4:00 pm
BLOOMFIELD TOWNSHIP, Mich. -- General Motors Corp. is thrilled that Tiger Woods will promote Buick for the next five years, but GM chairman Rick Wagoner says the automaker could make better use of the world's best-known golfer.
 
'I think he's a great strategic asset for the company,' Wagoner said Tuesday night as Woods and the rest of the U.S. team prepared for the Ryder Cup at Oakland Hills. 'We need to use him better.'
 
Buick officials say that's exactly what they plan to do.
 
Wagoner said he liked last year's 'Tiger Trap' promotion, which featured four amateur golfers trying to win a closest-to-the-hole competition for a new Buick Rainier sport utility vehicle -- with Woods watching.
 
Buick used candid footage from the competition in its television and Web campaigns for the Rainier's launch. It marked Buick's biggest marketing effort with Woods.
 
'I thought that was a great use of him,' Wagoner said. 'Some of the other stuff probably has been a little more mixed, to be honest.'
 
Buick spokesman John Wray said Wednesday that television viewers can expect to see Woods 'in a different way' in upcoming advertisements.
 
Woods no longer will be paired with legendary GM designer Harley Earl, who died in 1969. GM said last month that Earl -- played by actor John Diehl in the commercials -- has been scrapped for a more product-focused theme.
 
Buick's latest advertisements will debut Sunday on ABC's Emmy Awards telecast, supporting the launch of the 2005 Buick LaCrosse, a premium midsize sedan.
 
Wray said Woods will appear in new ads later this year. He said the spots will offer a contrast to Woods' serious side on the golf course.
 
'When you bring Tiger and Buick together, you have an opportunity to show the lighter side of both,' Wray said.
 
Woods began representing Buick in 1999 and signed a five-year extension in February believed to be worth $40 million. Along with the series of commercials, Woods displays the Buick logo on his golf bag and serves as honorary chairman of the Buick Scramble, the world's largest amateur tournament.
 
Buick also is the largest title sponsor on the PGA Tour with four tournaments.
 
Copyright 2004 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Getty Images

Phil rubs fan's Donald Duck hat seven times, signs it

By Nick MentaJune 18, 2018, 3:09 pm

There is a case to be made that what Phil Mickelson did on Saturday made a mockery of a major championship and was worthy of derision.

There is also a case to be made that the USGA's setup of Shinnecock Hills made a mockery of a major championship and was worthy of derision.

Whatever you think about what Mickelson did on Saturday - and how he attempted to justify it after the fact without even a hint of remorse - watch this video.

The next time you hear someone say, "If anybody else had putted a moving ball on purpose and not apologized for it, it would get a different reaction," you can point to this video and say, "Yeah, here's why."

Here's what happened once a still-strident Mickelson was done rubbing Donald Duck hats on Sunday, per Ryan Lavner:

If you’re wondering whether Mickelson would be defiant or contrite on Sunday, we don’t know the answer. He declined to stop and speak with the media, deciding instead to sign autographs for more than a half hour and then offering a few short answers before ducking into player hospitality.

“The real question is, ‘What am I going to do next?’” he said. “I don’t know.”

The 2024 Ryder Cup at Bethpage is going to be a three-ring circus, and Mickelson, a likely choice to captain the U.S. team, will be the ringmaster.

Separately, shoutout to 2017 Latin Am champ Toto Gana, who does a terrific Donald Duck (skip to end).

Getty Images

Ryder Cup race: Mickelson out, Simpson in

By Will GrayJune 18, 2018, 2:34 pm

There's a new man at the top of the U.S. Ryder Cup race following the U.S. Open, and there's also a familiar name now on the outside looking in.

Brooks Koepka's successful title defense vaulted him to the top of the American points race, up four spots and ensuring he'll be on the team Jim Furyk takes to Paris in September. Dustin Johnson's third-place finish moved him past Patrick Reed at No. 2, while Webb Simpson entered the top eight after a a tie for 10th.

While Bryson DeChambeau remained at No. 9, Phil Mickelson dropped two spots to No. 10. Tony Finau, who finished alone in fifth, went from 16th to 13th, while Tiger Woods fell two spots to No. 37.

Here's a look at the latest U.S. standings, with the top eight after the PGA Championship qualifying automatically:

1. Brooks Koepka

2. Dustin Johnson

3. Patrick Reed

4. Justin Thomas

5. Jordan Spieth

6. Rickie Fowler

7. Bubba Watson

8. Webb Simpson

---

9. Bryson DeChambeau

10. Phil Mickelson

11. Matt Kuchar

12. Brian Harman

On the European side, England's Tommy Fleetwood took a big stride toward securing his first Ryder Cup appearance with a runner-up finish that included a Sunday 63 while countryman Matthew Fitzpatrick snuck into a qualifying spot after tying for 12th.

Here's a look at the updated Euro standings, with the top four from both points lists joining four picks from captain Thomas Bjorn at Le Golf National:

European Points

1. Tyrrell Hatton

2. Justin Rose

3. Tommy Fleetwood

4. Francesco Molinari

---

5. Thorbjorn Olesen

6. Ross Fisher

World Points

1. Jon Rahm

2. Rory McIlroy

3. Alex Noren

4. Matthew Fitzpatrick

---

5. Ian Poulter

6. Rafael Cabrera-Bello

@jenamsims on Instagram

Koepka autographs local kids' 'Go Brooks' sign after win

By Grill Room TeamJune 18, 2018, 2:30 pm

Brooks Koepka is a two-time U.S. Open winner, but that doesn't mean he's now too big to go sign a couple pieces of cardboard in somebody's front yard in the middle of the night.

Koepka's girlfriend, Jena Sims, posted two pictures to her Instagram story on Sunday of "Go Brooks" signs she says were put up by some local kids in the area where Koepka was staying for the week.

The first is dated prior to Koepka's final-round tee time.



The second is from Sunday night.



And here, separately, for no reason in particular (other than the fact that she posted it) is a video of Sims running over a parking cone at last year's U.S. Open at Erin Hills.

Speaking of kids, just feels those two are gonna make it.

Getty Images

Koepka moves to No. 4 in world with U.S. Open win

By Will GrayJune 18, 2018, 2:05 pm

After successfully defending his U.S. Open title, Brooks Koepka reached a new career high in the Official World Golf Ranking.

Koepka held off Tommy Fleetwood to win by a shot Sunday at Shinnecock Hills, becoming the first player to go back-to-back in nearly 30 years. As a result, he jumped five spots in the latest rankings to No. 4, six spots higher than he reached with last year's U.S. Open victory at Erin Hills.

Fleetwood finished alone in second place and moved up two spots to No. 10, tying his career-best placement. Patrick Reed moved up two spots to No. 11 by finishing fourth, while fifth-place Tony Finau went from No. 37 to No. 31.


Updated Official World Golf Ranking


It was a largely quiet week in the rankings despite the fact that a major championship was contested. Outside of Koepka and Finau, the only other player inside the top 50 to move up or down more than three spots was Jason Dufner, who went from 53rd to 48th with a T-25 finish.

Dustin Johnson remains world No. 1 for the second consecutive week, followed by Justin Thomas, Justin Rose, Koepka and Jordan Spieth. Jon Rahm dropped one spot to No. 6, with Rory McIlroy, Rickie Fowler, Jason Day and Fleetwood rounding out the top 10. Hideki Matsuyama fell two spots to No. 12, dropping out of the top 10 for the first time since October 2016.

Despite a missed cut at Shinnecock, Tiger Woods actually moved up one spot to No. 79 in the latest rankings. He plans to play the Quicken Loans National and The Open in the coming weeks, which will be his final two chances to move into the top 50 in time to qualify for the WGC-Bridgestone Invitational. The event is being held for the final time this summer at Firestone Country Club, where Woods has won eight times.