Upper Deck sticking by Tiger Woods

By Associated PressDecember 16, 2009, 3:49 am
MILWAUKEE – Sports card and memorabilia maker Upper Deck Co. said Tuesday it will continue its relationship with Tiger Woods.

The company, and its Upper Deck Authenticated collectibles division, said the two “look forward to his eventual return to the PGA Tour.”

Upper Deck CEO Richard McWilliam said in a statement the athlete and his family have the company’s full support.

Woods announced late last week he was taking an indefinite leave from public life and golf while he works to fix his marriage after multiple allegations of infidelity.

Since then, Woods’ sponsors have been weighing their options as the media firestorm surrounding Woods continues. Companies use celebrity endorsements to sell products and boost their image. But the propositions can be risky and expensive if a celebrity falls from grace.

According to new figures released Tuesday from TNS Media Intelligence, Woods’ top six sponsors have spent about $79.3 million on ads featuring Woods or his name through October this year.

Woods has been Upper Deck’s exclusive golf spokesman and autograph signer since 2001. The company declined to comment on the length or value of the contract.

The company, which is based in Carlsbad, Calif., sells everything from thousand-dollar autographed pictures of Woods to original artwork and autographed shoes.

It has not had a golf trading card set since 2005, but spokesman Terry Melia said sometimes Upper Deck includes single cards of Woods, along with other celebrities and stars, in baseball card launches.

Major sponsor Accenture dropped Woods on Sunday, saying he no longer fits with the company’s image. The consulting firm had banked heavily on the golfer to push its attributes of perfection and integrity.

According to TNS, Accenture included Woods’ name or image in 83 percent of its advertising spending from January through October, for a total of $31 million. That marked the biggest percentage of a company’s ad budget, out of Woods’ main sponsors.

Other sponsors including Swiss watch maker Tag Heuer and AT&T have said they’re examining their relationship with Woods. According to TNS, Tag Heuer spent 23 percent of its advertising money on ads with Woods, for a total of $953,000. Figures for AT&T weren’t available.

Gillette, a unit of Procter & Gamble, announced Saturday it would not air ads featuring Woods. The grooming products brand did not say when and under what conditions it would resume airing them. According to TNS, 9 percent of the brand’s advertising through October this year included Woods, for a total value of $14.3 million.

Besides Upper Deck, other companies that have said they stand by Woods include Nike Inc. and Electronic Arts, which both spent under $4 million on ads with Woods, or less than 5 percent of their ad spending. PepsiCo Inc.’s Gatorade is also saying it supports Woods. The brand spent $26.2 million on ads with him through October, or about 23 percent of its total advertising spending.
Getty Images

How to watch The Open on TV and online

By Golf Channel DigitalJuly 22, 2018, 8:30 am

You want to watch the 147th Open? Here’s how you can do it.

Golf Channel and NBC Sports will be televising 182 hours of overall programming from the men's third major of the year at Carnoustie

In addition to the traditional coverage, the two networks will showcase three live alternate feeds: marquee groups, featured holes (our new 3-hole channel) and spotlight action. You can also watch replays of full-day coverage, Thursday-Sunday, in the Golf Channel app, NBC Sports apps, and on GolfChannel.com.  

Here’s the weekly TV schedule, with live stream links in parentheses. You can view all the action on the Golf Channel mobile, as well. Alternate coverage is noted in italics:

(All times Eastern; GC=Golf Channel; NBC=NBC Sports; GC.com=GolfChannel.com or check the GLE app)

Monday, July 16

GC: 7-9AM: Morning Drive (stream.golfchannel.com)

GC: 9-11AM: Live From The Open (www.golfchannel.com/livefromstream)

GC: 7-9PM: Live From The Open (www.golfchannel.com/livefromstream)


Tuesday, July 17

GC: 6AM-2PM: Live From The Open (www.golfchannel.com/livefromstream)


Wednesday, July 18

GC: 6AM-2PM: Live From The Open (www.golfchannel.com/livefromstream)


Thursday, July 19

GC: Midnight-1:30AM: Midnight Drive (stream.golfchannel.com)

GC: Day 1: The Open, live coverage: 1:30AM-4PM (www.golfchannel.com/theopen)

GC.com: Day 1: The Open, Spotlight: 1:30AM-4PM (www.golfchannel.com/spotlight)

GC.com: Day 1: The Open, Marquee Groups: 4AM-3PM (www.golfchannel.com/marqueegroup)

GC.com: Day 1: The Open, 3-Hole Channel: 4AM-3PM (www.golfchannel.com/3holechannel)

GC: Live From The Open: 4-5PM (www.golfchannel.com/livefromstream)


Friday, July 20

GC: Day 2: The Open, live coverage: 1:30AM-4PM (www.golfchannel.com/theopen)

GC.com: Day 2: The Open, Spotlight: 1:30AM-4PM (www.golfchannel.com/spotlight)

GC.com: Day 2: The Open, Marquee Groups: 4AM-3PM (www.golfchannel.com/marqueegroup)

GC.com: Day 2: The Open, 3-Hole Channel: 4AM-3PM (www.golfchannel.com/3holechannel)

GC: Live From The Open: 4-5PM (www.golfchannel.com/livefromstream)


Saturday, July 21

GC: Day 3: The Open, live coverage: 4:30-7AM (www.golfchannel.com/theopen)

NBC: Rd. 3: The Open, live coverage: 7AM-3PM (www.golfchannel.com/theopen)

GC.com: Day 3: The Open, Spotlight: 4:30AM-3PM (www.golfchannel.com/spotlight)

GC.com: Day 3: The Open, Marquee Groups: 5AM-3PM (www.golfchannel.com/marqueegroup)

GC.com: Day 3: The Open, 3-Hole Channel: 5AM-3PM (www.golfchannel.com/3holechannel)

GC: Live From The Open: 3-4PM (www.golfchannel.com/livefromstream)


Sunday, July 22

GC: Day 4: The Open, live coverage: 4:30-7AM (www.golfchannel.com/theopen)

NBC: Rd. 4: The Open, live coverage: 7AM-2:30PM (www.golfchannel.com/theopen)

GC.com: Day 4: The Open, Spotlight: 4:30AM-2:30PM (www.golfchannel.com/spotlight)

GC.com: Day 4: The Open, Marquee Groups: 5AM-2PM (www.golfchannel.com/marqueegroup)

GC.com: Day 4: The Open, 3-Hole Channel: 5AM-2PM (www.golfchannel.com/3holechannel)

GC: Live From The Open: 2:30-4PM (www.golfchannel.com/livefromstream)

Getty Images

Tiger Tracker: 147th Open Championship

By Tiger TrackerJuly 22, 2018, 8:30 am

Tiger Woods begins the final round of the 147th Open Championship four shots off the lead. He's out at 9:25 a.m. ET on Sunday and we're tracking him.


Getty Images

Schauffele just fine being the underdog

By Rex HoggardJuly 21, 2018, 8:06 pm

CARNOUSTIE, Scotland – Following a breakthough season during which he won twice and collected the PGA Tour Rookie of the Year Award, Xander Schauffele concedes his sophomore campaign has been less than stellar, but that could all change on Sunday at The Open.

Schauffele followed a second-round 66 with a 67 on Saturday to take a share of the 9-under-par lead with Jordan Spieth and Kevin Kisner.

Although he hasn’t won in 2018, he did finish runner-up at The Players and tied for sixth at the U.S. Open, two of the year’s toughest tests.


Full-field scores from the 147th Open Championship

Full coverage of the 147th Open Championship


“Growing up, I always hit it well and played well in tough conditions,” Schauffele said. “I wasn't the guy to shoot 61. I was the guy to shoot like 70 when it was playing really hard.”

Sunday’s pairing could make things even more challenging when he’ll head out in the day’s final tee time with Spieth, the defending champion. But being the underdog in a pairing, like he was on Saturday alongside Rory McIlroy, is not a problem.

“All the guys I've talked to said, 'Live it up while you can, fly under the radar,'” he said. “Today I played in front of what you call Rory's crowd and guys were just yelling all the time, even while he's trying to putt, and he had to step off a few times. No one was yelling at me while I was putting. So I kind of enjoy just hanging back and relaxing.”

Getty Images

Open odds: Spieth 7/1 to win; Tiger, Rory 14/1

By Golf Channel DigitalJuly 21, 2018, 7:54 pm

Only 18 holes remain in the 147th Open Championship at Carnoustie, and the man tied atop the leaderboard is the same man who captured the claret jug last year at Royal Birkdale.

So it’s little surprise that Jordan Spieth is the odds-on favorite (7/4) to win his fourth major entering Sunday’s final round.

Xander Schauffele and Kevin Kisner, both tied with Spieth at 9 under par, are next in line at 5/1 and 11/2 respectively. Tiger Woods and Rory McIlroy, both four shots behind the leaders, are listed at 14/1.

Click here for the leaderboard and take a look below at the odds, courtesy Jeff Sherman at golfodds.com.


Full-field scores from the 147th Open Championship

Full coverage of the 147th Open Championship


Jordan Spieth: 7/4

Xander Schauffele: 5/1

Kevin Kisner: 11/2

Tiger Woods: 14/1

Francesco Molinari: 14/1

Rory McIlroy: 14/1

Kevin Chappell: 20/1

Tommy Fleetwood: 20/1

Alex Noren: 25/1

Zach Johnson: 30/1

Justin Rose: 30/1

Matt Kuchar: 40/1

Webb Simpson: 50/1

Adam Scott: 80/1

Tony Finau: 80/1

Charley Hoffman: 100/1

Austin Cook: 100/1