The Other Side of the Show

By Brian HewittJanuary 29, 2009, 5:00 pm
2009 PGA Merchandise ShowORLANDO, Fla. ' The line for Dr. Gary Wirens seminar in meeting room 102A of the Orange County Convention Center on the first morning of the PGA Merchandise Show Thursday was out the door. All seats were taken. And veteran teaching pros filled unoccupied space by sitting on the floor in the aisles.
The subject was The Ten Most Important Lessons Learned in 54 Years of Teaching. And No. 1 on the list was, We need to Market as Well as Teach.
We need to sell people on how they can enjoy golf, Wiren said. And, he emphasized, this message was more important than ever in these difficult economic times.
The PGA of America had rolled out a blueprint on how to deal with the harsh financial downturn last November. And Wiren, among others, was all over it right out of the box Thursday as necks craned and pros hung on his every word.
Wiren is a PGA of America Master professional and a member of the World Golf Teachers Hall of Fame. While most of the sizzle at the Shows first day was out on the merchandise floor, seminars for teaching pros took place most of the day.
Wirens message was echoed later Thursday morning in another conference room where the PGA of Americas CEO, Joe Steranka, and the organizations president, Jim Remy, conducted an invitation-only round table discussion.
Whats important now, Remy said, is to go back and re-visit our occasional customers.
Yes, Steranka said, many of the topics for the close to 70 seminars offered to club pros and scheduled over the three days of the Show, were tailored to help deal with the stresses of a damaged economy.
This is a critical time for the golf industry, Steranka added. In relative terms, I think golf is going to do better than many industries.
Better, Remy said, if golfs teachers meet the challenge of getting players outside and into the game. Its a wonderful sport, Remy said. Its about a ball and a stick. And you cant play it on a computer.
Every year at the Show club pros attend seminars to earn Member Service Requirements (MSR) to maintain their active status in the PGA of America. Every three-year cycle members must earn a minimum of 54 MSR credits and 12 of them must be about continuing education.
The seminar subjects vary widely and some even sounded intriguingly amusing. A few examples:
Rules ' You are the Expert, The Power of Special Orders, Natural Disasters ' Be Prepared, and the ever popular, Shrinkage ' Oh Those Missing Demo Clubs!!
Wiren has been filling seminar meeting rooms for years at the Show. And, in case you were dying to know, the topics of his other nine most important lessons were, in order:
Have flexibility in your teaching approach; Keep it simple; Strive for mutual commitment; Make it fun; A holistic approach of mind and body; Learning tools and drills make the difference; More time on short game; Golf is most certainly not a game of perfect; and finally: Teach more than golf, leave a legacy.
Remember, these are tips for teachers not, necessarily, for players. Members arent tested at the end of the seminars. But attendance is verified.
One of the great misconceptions about the PGA Merchandise Show is that it is open to the public. It is not.
Another misconception is that club pros are there mainly to place orders for their inventory later in the season. They are also there for the seminars.
Theres also a perception among a few that the Show is an excuse for old friends to plan dinners and swap stories over drinks into the wee hours. As one wise man once said, Its hard to negotiate with a hangover.
And, who knows, there might have been a few people nursing their wounds at Wirens seminar Thursday.
But all of them were paying attention.
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    Tiger Tracker: 147th Open Championship

    By Tiger TrackerJuly 21, 2018, 2:15 pm

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    Rose's Saturday 64 matches Carnoustie Open record

    By Ryan LavnerJuly 21, 2018, 1:03 pm

    CARNOUSTIE, Scotland – Justin Rose needed to sink a 14-foot putt on the final hole Friday just to make the cut on the number at The Open.

    Freewheeling when he came to the course Saturday, Rose tied the lowest score ever recorded in an Open at Carnoustie.

    Entering the weekend nine shots off the lead, the world No. 3 carded a bogey-free, 7-under 64 to at least make things interesting. It won’t be known for several hours how many shots Rose will be behind, but his back-nine 30 gives him an opportunity, if the wind blows 25 mph Sunday as forecast, to challenge the leaders.

    Full-field scores from the 147th Open Championship

    Full coverage of the 147th Open Championship

    After all, Paul Lawrie was 10 shots back entering the final round here in 1999.

    “I think the birdie on 18 last night freed me up, and I’m just very happy to be out on this golf course and not down the road somewhere else this morning,” said Rose, who is at 4-under 209. “So that might have been part of the shift in mindset today. I had nothing to lose from that point of view.”

    Rose’s 64 matched Steve Stricker and Richard Green’s record score at Carnoustie (2007).

    It also was Rose’s career-low round in a major.

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    Watch: Full replays of The Open coverage

    By Golf Channel DigitalJuly 21, 2018, 12:20 pm

    NBC Sports and Golf Channel are showcasing nearly 50 hours of live coverage of the 147th Open. Missed anything? Well, you can catch up right here. Click on the links below for replays from Carnoustie, broken down into daily segments:

    Saturday, Day 3 (Times ET)

    4:30-7AM (Watch): Sunny skies and birdies were on the menu early in Round 3, as Justin Rose made his way around Carnoustie in 64 strokes. Click here or on the image below to watch.

    Friday, Day 2 (Times ET)

    8:20AM-3PM (Watch): As the skies cleared on Friday afternoon, defending champion Jordan Spieth made a run to try and regain the claret jug. Click here or on the image below to watch. Also, click here to watch the full replay of the marquee group: Jordan Spieth, Justin Rose and Kiradech Aphibarnrat.

    1:30-8:20AM (Watch): On a rainy Friday morning at Carnoustie, Rory McIlroy shot 69 to reach 4 under, while Zach Johnson fired a 67 for the early lead. Click here or on the image below to watch. Also, click here to watch the full replay of the marquee group: Brooks Koepka, Ian Poulter and Cameron Smith.

    Thursday, Day 1 (Times ET)

    Noon-4PM (Watch): Tiger Woods was up and down in the afternoon, as winds picked up a little and no one could catch Kevin Kisner. Click here or on the image below to watch. Also, click here to watch the full replay of the marquee group: Woods, Russell Knox and Hideki Matsuyama.

    1:30-8:25AM (Watch): Defending champion Jordan Spieth got off to a good start, while Kevin Kisner (66) set the early pace. Click here or on the image below to watch. Also, click here to watch the full replay of the marquee group: Rickie Fowler, Jon Rahm and Chris Wood.

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    How to watch The Open on TV and online

    By Golf Channel DigitalJuly 21, 2018, 8:30 am

    You want to watch the 147th Open? Here’s how you can do it.

    Golf Channel and NBC Sports will be televising 182 hours of overall programming from the men's third major of the year at Carnoustie

    In addition to the traditional coverage, the two networks will showcase three live alternate feeds: marquee groups, featured holes (our new 3-hole channel) and spotlight action. You can also watch replays of full-day coverage, Thursday-Sunday, in the Golf Channel app, NBC Sports apps, and on  

    Here’s the weekly TV schedule, with live stream links in parentheses. You can view all the action on the Golf Channel mobile, as well. Alternate coverage is noted in italics:

    (All times Eastern; GC=Golf Channel; NBC=NBC Sports; or check the GLE app)

    Monday, July 16

    GC: 7-9AM: Morning Drive (

    GC: 9-11AM: Live From The Open (

    GC: 7-9PM: Live From The Open (

    Tuesday, July 17

    GC: 6AM-2PM: Live From The Open (

    Wednesday, July 18

    GC: 6AM-2PM: Live From The Open (

    Thursday, July 19

    GC: Midnight-1:30AM: Midnight Drive (

    GC: Day 1: The Open, live coverage: 1:30AM-4PM ( Day 1: The Open, Spotlight: 1:30AM-4PM ( Day 1: The Open, Marquee Groups: 4AM-3PM ( Day 1: The Open, 3-Hole Channel: 4AM-3PM (

    GC: Live From The Open: 4-5PM (

    Friday, July 20

    GC: Day 2: The Open, live coverage: 1:30AM-4PM ( Day 2: The Open, Spotlight: 1:30AM-4PM ( Day 2: The Open, Marquee Groups: 4AM-3PM ( Day 2: The Open, 3-Hole Channel: 4AM-3PM (

    GC: Live From The Open: 4-5PM (

    Saturday, July 21

    GC: Day 3: The Open, live coverage: 4:30-7AM (

    NBC: Rd. 3: The Open, live coverage: 7AM-3PM ( Day 3: The Open, Spotlight: 4:30AM-3PM ( Day 3: The Open, Marquee Groups: 5AM-3PM ( Day 3: The Open, 3-Hole Channel: 5AM-3PM (

    GC: Live From The Open: 3-4PM (

    Sunday, July 22

    GC: Day 4: The Open, live coverage: 4:30-7AM (

    NBC: Rd. 4: The Open, live coverage: 7AM-2:30PM ( Day 4: The Open, Spotlight: 4:30AM-2:30PM ( Day 4: The Open, Marquee Groups: 5AM-2PM ( Day 4: The Open, 3-Hole Channel: 5AM-2PM (

    GC: Live From The Open: 2:30-4PM (