Vetting the LPGAs Reversal

By Brian HewittSeptember 7, 2008, 4:00 pm
The joke going around the water coolers in golfs power hallways late last week went something like this:
 
PRESS RELEASE: The 121 foreign women on the LPGA have announced that commissioner Carolyn Bivens is officially on notice. If she doesnt improve her leadership skills in the next two years; become more fluent in the language of the sports power brokers; and if she doesnt pass an evaluation test of her decision-making abilities, she could face a suspension from her official duties.
 
It was a wicked send-up of the mess Bivens created last month when the organization she runs, the LPGA, ham-fistedly threatened its players with possible suspensions for those who could not pass an English language evaluation starting at the end of 2009.
 
The firestorm of controversy that met this announcement could have melted the faces right off Mt. Rushmore. Then word out of Los Angeles came that the Asian Pacific American Legal Center was planning a news conference to demand the LPGA rescind this new policy. State Farm Insurance, one of the LPGAs most valued sponsors, publicly distanced itself from the dictum.
 
So the LPGA finally got its head and its heart in the right place: Bivens admitted the policy, no matter how well-grounded its aims may have been, was wrong-headed in its potential implementation.
 
The LPGA has received valuable feedback from a variety of constituents regarding the recently announced penalties attached to our effective communications policy, read the tersely-worded statement out of the LPGAs Florida headquarters Friday. We have decided to rescind those penalty provisions.
 
In other words, the next Korean women to win a major championship wont be expected to make like Sarah Palin at the Republican National Convention.
 
This is a good thing because Korean, Japanese and Chinese are languages that have little in common with English. Add to that, the fact that three Asian women and a Mexican won the four womens majors in 2008 and you can justify cause for concern.
 
The LPGA is a sponsor-driven organization that thrives in an environment where those sponsors can point to the fan-friendly behavior of its players and the on-course bonhomie engendered between the best women golfers in the world and their pro-am partners.
 
Bivens was dead on when she publicized the need for all the LPGAs players to raise their games in the area of communicating to the public. She was dead in the water when it came to carrying out a plan.
 
After hearing the concerns, we believe there are other ways to share our objective of supporting and enhancing the business opportunities for every Tour player, the Friday LPGA release went on to say. In that spirit, we will continue communicating with our diverse Tour players to develop a better alternative. The LPGA will announce a revised approach, absent playing penalties, by the end of 2008.
 
In short, the LPGA stared the overwhelming weight of public opinion in the face.
 
And the LPGA blinked.
 
It had to back off because theres too much golf money from the Asian rim at stake. The LPGA's biggest single revenue source is TV money from Korea. And there was too much evidence from too many interviewed civil liberties experts warning the LPGA wouldnt have a legal leg to stand on in the courts if it didnt soften its stance.
 
This should also serve as a wake up call for the small number of parents of foreign players on the LPGA who dont really want their daughters to become proficient in English. Yes, there are golf parents out there who believe the time it takes their daughters to learn English and do more interviews, is time taken away from the daughters on the practice tee.
 
This is part of the battle Bivens has been fighting since she took over as commissioner three years ago.
 
She lost the skirmish this time and it has cost her valuable political capital in a powerful position that has always been a fragile one because of the diverse demands of its members. She is the seventh LPGA commissioner in a relatively short time. A few more poorly-vetted policies and there will begin to be whispers that she is starting to run out of mistakes.
 
The LPGA didnt need a translation to get the message, said the New York Daily News.
 
To be sure, the LPGA needs to get everybody on the same page before it can expect everybody to speak the same language. And that means doing a better job judging the impact of its decisions before those decisions are made public.
 
Email your thoughts to Brian Hewitt
 
Related Links:
  • LPGA backs down
  • Getty Images

    Na: I can admit, 'I went through the yips'

    By Rex HoggardJuly 17, 2018, 3:35 pm

    CARNOUSTIE, Scotland – Following his victory two weeks ago at A Military Tribute at the Greenbrier, Kevin Na said his second triumph on the PGA Tour was the most rewarding of his career.

    Although he declined to go into details as to why the victory was so gratifying at The Greenbrier, as he completed his practice round on Tuesday at the Open Championship, Na shed some light on how difficult the last few years have been.

    “I went through the yips. The whole world saw that. I told people, 'I can’t take the club back,'” Na said on Tuesday at Carnoustie. “People talked about it, 'He’s a slow player. Look at his routine.' I was admitting to the yips. I didn’t use the word ‘yip’ at the time. Nobody wants to use that word, but I’m over it now so I can use it. The whole world saw it.”


    Full-field tee times from the 147th Open Championship

    Full coverage of the 147th Open Championship


    Na, who made headlines for his struggles to begin his backswing when he found himself in the lead at the 2012 Players Championship, said he asked other players who had gone through similar bouts with the game’s most dreaded ailment how they were able to get through it.

    “It took time,” he said. “I forced myself a lot. I tried breathing. I tried a trigger. Some guys will have a forward press or the kick of the right knee. That was hard and the crap I got for it was not easy.”

    The payoff, however, has steadily arrived this season. Na said he’d been confident with his game this season following a runner-up showing at the Genesis Open and a fourth-place finish at the Fort Worth Invitational, and he felt he was close to a breakthrough. But being able to finish a tournament like he did at The Greenbrier, where he won by five strokes, was particularly rewarding.

    “All good now,” he smiled. “I knew I was good enough to win again, but until you do it sometimes you question yourself. It’s just the honest truth.”

    Getty Images

    Koepka still has chip on his chiseled shoulder

    By Ryan LavnerJuly 17, 2018, 3:06 pm

    CARNOUSTIE, Scotland – Brooks Koepka prepared more for this Open than last year's.

    He picked up his clubs three times.

    That’s three more than last summer, when the only shots he hit between the summer Opens was during a commercial shoot for Michelob Ultra at TPC Sawgrass. He still tied for sixth at The Open a month later.

    This time, Koepka kept his commitment to play the Travelers, then hit balls three times between the final round in Hartford and this past Sunday, when he first arrived here at Carnoustie.

    Not that he was concerned, of course.

    Koepka’s been playing golf for nearly 20 years. He wasn’t about to forget to how to swing a club after a few weeks off.

    “It was pretty much the same thing,” he said Tuesday, during his pre-tournament news conference. “I shared it with one of my best friends, my family, and it was pretty much the same routine. It was fun. We enjoyed it. But I’m excited to get back inside the ropes and start playing again. I think you need to enjoy it any time you win and really embrace it and think about what you’ve done.”

    At Shinnecock Hills, Koepka became the first player in nearly 30 years to repeat as U.S. Open champion – a major title that helped him shed his undeserved reputation as just another 20-something talent who relies solely on his awesome power. In fact, he takes immense pride in his improved short game and putting inside 8 feet.

    “I can take advantage of long golf courses,” he said, “but I enjoy plotting my way around probably - more than the bombers’ golf courses - where you’ve got to think, be cautious sometimes, and fire at the center of the greens. You’ve got to be very disciplined, and that’s the kind of golf I enjoy.”

    Which is why Koepka once again fancies his chances here on the type of links that helped launch his career.

    Koepka was out of options domestically after he failed to reach the final stage of Q-School in 2012. So he packed his bags and headed overseas, going on a tear on the European Challenge Tour (Europe’s equivalent of the Web.com circuit) and earning four titles, including one here in Scotland. That experience was the most fun and beneficial part of his career, when he learned to win, be self-sufficient and play in different conditions.


    Full-field tee times from the 147th Open Championship

    Full coverage of the 147th Open Championship


    “There’s certain steps, and I embraced it,” Koepka said. “I think that’s where a lot of guys go wrong. You are where you are, and you have to make the best of it instead of just putting your head down and being like, 'Well, I should be on the PGA Tour.' Well, guess what? You’re not. So you’ve got to suck it up wherever you are, make the best of it, and keep plugging away and trying to win everything you can because, eventually, if you’re good enough, you will get out here.”

    Koepka has proved that he’s plenty good enough, of course: He’s a combined 20 under in the majors since the beginning of 2017, the best of any player during that span. But he still searches long and hard for a chip to put on his chiseled shoulder.

    In his presser after winning at Shinnecock, Koepka said that he sometimes feels disrespected and forgotten, at least compared to his more-ballyhooed peers. It didn’t necessarily bother him – he prefers to stay out of the spotlight anyway, eschewing a media tour after each of his Open titles – but it clearly tweaked him enough for him to admit it publicly.

    That feeling didn’t subside after he went back to back at the Open, either. On U.S. Open Sunday, ESPN’s Instagram page didn’t showcase a victorious Koepka, but rather a video of New York Giants wide receiver Odell Beckham Jr. dunking a basketball.

    “He’s like 6-foot-2. He’s got hops – we all know that – and he’s got hands. So what’s impressive about that?” Koepka said. “But I always try to find something where I feel like I’m the underdog and put that little chip on my shoulder. Even if you’re No. 1, you’ve got to find a way to keep going and keep that little chip on.

    “I think I’ve done a good job of that. I need to continue doing that, because once you’re satisfied, you’re only going to go downhill. You try to find something to get better and better, and that’s what I’m trying to do.”

    Now 28, Koepka has a goal of how many majors he’d like to win before his career is over, but he wasn’t about to share it.

    Still, he was adamant about one thing: “Right now I’m focused on winning. That’s the only thing I’ve got in my mind. Second place just isn’t good enough. I finished second a lot, and I’m just tired of it. Once you win, it kind of propels you. You have this mindset where you just want to keep winning. It breeds confidence, but you want to have that feeling of gratification: I finally did this. How cool is this?”

    So cool that Koepka can’t wait to win another one.

    Getty Images

    Despite results, Thomas loves links golf

    By Jay CoffinJuly 17, 2018, 2:48 pm

    CARNOUSTIE, Scotland – Despite poor results in two previous Open Championships, Justin Thomas contends that he has what it takes to be a good links player. In fact, he believes that he is a good links player.

    Two years ago at Royal Troon, Thomas shot 77 in the second round to tie for 53rd place. He was on the wrong side of the draw that week that essentially eliminated anyone from contention who played late Friday afternoon.

    Last year at Royal Birkdale, Thomas made a quintuple-bogey 9 on the par-4 sixth hole in the second round and missed the cut by two shots.


    Full-field tee times from the 147th Open Championship

    Full coverage of the 147th Open Championship


    “I feel like I’ve played more than two Opens, but I haven’t had any success here,” Thomas said Tuesday at Carnoustie. “I feel like I am a good links player, although I don’t really have the results to show.”

    Although he didn’t mention it as a reason for success this week, Thomas is a much different player now than he was two years ago, having ascended to the No. 1 position in the world for a few weeks and now resting comfortably in the second spot.

    He also believes a high golf IQ, and the ability to shape different shots into and with the wind are something that will help him in The Open over the next 20 years.

    “I truly enjoy the creativity,” Thomas said. “It presents a lot of different strategies, how you want to play it, if you want to be aggressive, if you want to be conservative, if you want to attack some holes, wait on certain winds, whatever it might be. It definitely causes you to think.

    “With it being as firm as it is, it definitely adds a whole other variable to it.”

    Getty Images

    Reed's major record now a highlight, not hindrance

    By Ryan LavnerJuly 17, 2018, 2:46 pm

    CARNOUSTIE, Scotland – The narrative surrounding Patrick Reed used to be that he could play well in the Ryder Cup but not the majors.

    So much for that.

    Reed didn’t record a top-10 in his first 15 starts in a major, but he took the next step in his career by tying for second at the 2017 PGA Championship. He followed that up with a breakthrough victory at the Masters, then finished fourth at the U.S. Open after a closing 68.

    He’s the only player with three consecutive top-4s in the majors.

    What’s the difference now?


    Full-field tee times from the 147th Open Championship

    Full coverage of the 147th Open Championship


    “The biggest thing is I treat them like they’re normal events,” he said Tuesday at Carnoustie. “I’ve always gone into majors and put too much pressure on myself, having to go play well, having to do this or that. Now I go in there and try to play golf and keep in the mindset of, Hey, it’s just another day on the golf course. Let’s just go play.

    “I’ve been able to stay in that mindset the past three, and I’ve played pretty well in all three of them.”

    Reed’s record in the year’s third major has been hit or miss – a pair of top-20s and two missed cuts – but he says he’s a better links player now than when he began his career. It took the native Texan a while to embrace the creativity required here and also to comprehend the absurd distances he can hit the ball with the proper wind, conditions and bounce.

    “I’m sort of accepting it,” he said. “I’ve gotten a little more comfortable with doing it. It’s come a little bit easier, especially down the stretch in tournament play.”