At the massive PGA Merchandise show in Orlando, some of golfs biggest names are in attendance to help their sponsors launch a variety of new products.
Aussie legend Greg Norman made a surprise appearance at the show as he strolled down the runway at the opening days fashion show. With two models draped on each arm, Norman was on hand to boost his own line of clothing from the Greg Norman Collection.
I try to get out and do the hands-on thing, Norman was quoted as saying. Its important to have more than a name.
With many of golfs top stars already in full swing on their respective tours, what the show lacked in volume of names, it certainly made up for it in quality.
Stationed at the Cutter & Buck booth was women's No. 1 Annika Sorenstam. Sorenstam, who wont start her season until the inaugural SBS Open in late February, endured long lines of autograph seekers and well wishers as she promoted the Annika Collection that Cutter & Buck debuted at last years show.
Its an honor to have Annika here with us at the show, said a sales representative from Cutter & Buck. You couldnt ask for a better product endorser. As you can see the crowds just love her.
This show itself is pretty overwhelming, but seeing some of the stars here like Annika puts a personal touch on the event, said Charlie Higgins from Sacramento about the comings and goings of the celebrities. Its fun to see them in person for a change.
World-renown golf instructors were also well represented at the show as the top names in the field were working an array of different booths.
Butch Harmon, the former swing coach for Tiger Woods and current guru for Australian Adam Scott, was just about everywhere as he endorsed a slew of products, ranging from golf grips to performance optics. Rick Smith, David Leadbetter and Jim McLean also made the rounds as each had their own products to hawk.
A little sex appeal was brought in by young LPGA star Natalie Gulbis, who was visiting her very own LPGA booth. Gulbis, who was recently rumored to be courting Pittsburgh Steelers QB Ben Roethlisberger, signed autographs for a line of predominately male show attendees.
Hard rock legend Alice Cooper, known in golf circles for his Callaway commercials, is in town to perform a live concert to kick off the Izod-G fashion line. The VIP party is being held at the House of Blues near Disney World.
Its going to be fun and with an open bar, said Curtis Haley of Izod-G on the much anticipated entertainment. He (Cooper) has always been a fan of Izod, so this new line is a natural fit.
Also spotted making his way around the showroom floor was former No. 1 tennis player Ivan Lendl. A self-described golf nut now that he has retired from tennis, the 45-year-old Lendl is a mainstay on the celebrity golf circuits and a scratch golfer to boot.