Their Own Words ECCO Golf Shoes

By Casey BiererNovember 23, 2007, 5:00 pm
Editors note: ECCO's roots in defying convention run deep. 40 years ago in the small southern Jutland town of Bredebro, Denmark, Karl Toosbuy pioneered a revolution in footwear, choosing comfort over conformity. Tired of having his feet mold to his shoes, he charged that the foot should lead the shoe. A new type of footwear was born.
ECCO approaches design a little differently. They design from the inside out: inside every comfortable shoe is a foot. Outside, you'll find inspiration from nature and fashion trends, the simplicity of Scandinavian design, environmental circumstances, and all the ways you run through the day. That's all important. ECCO responds with shoes that take you from work to play, from casual Friday to tee time on Saturday and back through that great hiking trail on Sunday. ECCO design their shoes to live up to all your functional needs. And inside it all is a comfortable foot.

A conversation with Ed DiStefano, Fitting Specialist, ECCO
Casey / Q:

Ed, tell us about this ECCO van.
Ed / A:
The van is called the Tour and Tech van. The purpose of it is to do promotional events and to go to our vendors for educational training. We have basically a mini showroom in here where can do fitting for either our TOUR players or promotional events at golf courses where well set up with a tent and the van. And we have this big TV in the van that will play various ECCO brand videos. The van also travels and works with our sales reps helping them at their accounts and training them in fitting techniques as well. The goal is to get the outreach to the consumers and also to be able to service our TOUR players. The entire 2008 line is right here in this van. If ECCO Golf makes it I can show it to you here.
Casey / Q:
What is the philosophy behind ECCO golf shoes?
Ed / A:
I can sum up what is so special about ECCO golf shoes in one word. Comfort. We guarantee out of the box comfort with no break in period and that is due to the fit. The fit is snug in the instep and then generous in the toe box area. And the reason that works so well is because thats the way a persons foot is naturally shaped. And because there is extra room up front in the toe box area, the minute the golfer puts the shoe on theyre ready to play 18-holes or even
36-holes without a problem.
Casey / Q:
Take us through an example of what you do to fit a golfer for ECCO golf shoes.
World Class Ecco
World Class ECCO model.
Ed / A:
Lets take a narrow foot, for example. For most golfers with narrow feet it is difficult to get a good fit in a golf shoe. And with ECCO having a more generous toe box, you might think its tough for us to fit a narrow foot. But actually, we can do it quite well. So the first thing I do as a fitter is to measure the foot properly and then get some other informationlike what other shoes have you been wearing. Once I have that information I can zero in on what style in our line will fit you best. And for a narrow foot I pretty much know I am going to fit the golfer in either our new Classic series or in our World Class model shoe. Both these model shoes have the type of a last (fit) that will allow me to customize the shoe to a narrow foot.
Casey / Q:
Use your World Class model as the example for a custom fit.
Ed / A:
OK. Well use the World Class as an example that we will fit to a narrow foot. What I have to do is take volume away from the shoe. And I do that by changing the inlays in the shoe. The great thing about our product is that the inlays are fully removable. They are meant to be changed in and out for fitting and also can be replaced from time to time to keep the shoes fresh and new feeling.
Casey / Q:
What types of inlays do you have?
Ed / A:
There are a couple different kinds of inlays. There is the PU Wedge inlay which can take up to 6 millimeters of volume away from the shoe. But that might be too much for someonemake the instep area a little too snug. So another option is to leave the original inlay in the shoe and add a second inlay on top of it. That inlay on top of inlay will take 3 millimeters of volume away from the shoe which is a happy medium between the two. And generally speaking, with these two types of fitting options, we can fit a golfer very comfortably in to a shoe.
Casey / Q:
And if a golfer has the opposite problema very wide foot?
Ed / A:
For a foot that is very wide we would try and add volume to the shoe by going with a thinner inlay. Also, because some of our shoes have different instep depths, I would be able to select one of our models that has a higher instep and that will help accommodate a wider foot. So because of the selection of shoes in the line we have to choose from and knowing what last fits what type of foot ' and then the different options we have with inlays ' just about any type of foot can be comfortably fit in an ECCO golf shoe.
Casey / Q:
What kind of schedule does this van have?
Ed / A:
The vans schedule is set 14 months in advance. I know pretty much where Im going to be 14 months in advance of the van being there. Its not 100 percent etched in stone. Things do change, obviously. For example, Im waiting to here about the LPGAs Kingsmill tournamentdoing the pro-amif all the pro-am players are getting a pair of ECCO shoes. That tournament is in the first week of May next year, I think. If that comes through I will have to adjust the schedule a little bit. So, stuff like that comes up and when it does we make changes to the schedule. But most of the time we know where the van is going to be pretty far in advance.
Casey / Q:
And you work with retailers that carry ECCO shoes, right?
Ed / A:
Many of the off-course retailers we work with ' Golf Galaxy, Golfsmith, PGA Superstore, Edwin Watts ' book the van to make an appearance for a day and we can fit a large number of golfers that way. Then the retailer places a custom order for their customer with the details we got from the fitting in the van. And what I have found is that most of the time on the retailers Web site, they will list a schedule of what companies are making appearances at their store throughout the year. So thats a good way to see if the ECCO van is going to be at a store in your town or neighborhood. There is also a PR company ' Buffalo Communications out of Washington, D.C. ' and I submit my schedule a month in advance to them and they help get the word out and market the vans appearance in whatever area I am going to be in.
Casey / Q:
What about private clubs?
Ed / A:
There are also some appearances that dont get any publicity at all. And those are when the van goes to a private club and has a fitting day just for the membership. We dont advertise or market those appearances to the general public because they are member-only events.
Casey / Q:
You told me you have actually made appointments with individuals for fitting.
Casual Cool Ecco
Casual Cool Hydromax ECCO model.
Ed / A:
Thats right. I have made appointments with individual customers, believe it or not. Lets say I am going to be in a certain area of the country visiting a golf store. And I know after that appearance is over I am going to drive to my next scheduled location. Well, if a golfer lives in between and they make an appointment with me Ill stop and fit that golfer. And then they will take the fitting information to their local PGA Professional who can place the order for them or a golf store in their area where ECCO is carried and the retailer will place the order for them. And, of course, they can go on-line to order the shoes directly from ECCO.
Casey / Q:
What about the custom fitting partthe inlays?
Ed / A:
If the fitting requires a customization like we talked about for a narrow foot or a wide foot, I will give the golfer the inlays right out of the van and when they receive their shoes from ECCO they just put the inlays in however we decided for the proper fit. I keep a large and varied inventory of inlays in the van so we can make sure people are properly fitted.
Casey / Q:
There are ECCO outlet stores as well, correct?
Ed / A:
Absolutely. Another option is for a golfer to go to one of our ECCO outlet stores. ECCO outlet stores are company owned and they carry the entire golf line in those stores. So if I custom fit a golfer in the van and give them the inlays they need, they can then go find one of our ECCO outlet stores and get the shoes there. They will also order a particular shoe and size if they dont happen to have it in stock. And these outlet stores also have people who work there who can help fit you as well. I am not the only fitting option for ECCO shoes. I actually have traveled to every one of our ECCO outlet stores and I have trained the people who work there how to custom fit golf shoes.
Casey / Q:
Why is it so important for a golfer to have a golf shoe that fits properly?
Ed / A:
If a shoe is not properly fit then it is going to bother the golfer and the golfer is going to think about the shoe that isnt fitting rather than about their golf game. Its going to be a negative. Its going to detract from the golf experience and may actually lead to a poorly played round. So it is very important to have a pair of golf shoes that fit properly. And with all the various options we have for fitting, I happen to think that ECCO is the way to go in golf shoes. Weve done our job at ECCO when you dont think about your golf shoes at all because they are so comfortable you just play golf and dont even think about what shoes you have on your feet. If you arent thinking about your feet or your shoes when you are playing golf then we have done our job at ECCO.
Casey / Q:
The ECCO shoes I see you wearing, Ed, dont have golf cleats in the bottom. They look like little nubs. Whats up with that?
Ed / A:
I am wearing our World Class model golf shoe but Ive replaced the golf cleats with street caps. Our golf shoes are so comfortable that a lot of people buy our shoes, take the golf cleats out, and put in what are called street caps. Champ makes our street caps for us. They go in the place of the golf cleat and then you can wear the shoes around just like normal street shoes. That says a lot about the comfort and quality of ECCO golf shoes.
Casey / Q:
Tell us something about ECCO leather and the process you guys use to make your golf shoes.
Ed / A:
We make our own leather at ECCO. We are one of the largest producers of leather on the world. BMW and Coach buy their leather from ECCO to make their products. Wilson makes their baseball gloves with our leather. We treat all of our leathers with a vegetable oil tanning process which makes it water resistant and hydro-phobic. Additionally, we are the only company in the world that uses a direct injection process to adhere our outsoles to our uppers which forms a water tight bond between the two. The uppers get placed in to a mold and then the urethane is direct injected under low pressure for about 40 seconds and in that time a chemical reaction takes place fusing the outsole to the upper. As a result there is never any separation or cracking and there is a complete water tight bond. In addition to the leather being treated some of the models have a Gortex liner as well. So, its all the highest quality leather and the most sophisticated manufacturing techniques in the business. That all goes in to the making of ECCO golf shoes.
Casey / Q:
Thanks for taking the time to show me the ECCO line, Ed, and for telling me about ECCO golf shoes.
Ed / A:
Thank you, Casey.
Email your thoughts to Casey Bierer
USGA/Chris Keane

Even with broken driver, Salinda beats Hagestad at U.S. Am

By Ryan LavnerAugust 17, 2018, 2:52 am

PEBBLE BEACH, Calif. – With a trip to the U.S. Amateur quarterfinals on the line, and with the Pacific Ocean staring him in the face, Isaiah Salinda piped a 330-yard drive down Pebble Beach’s 18th hole.

Not a bad poke with a replacement driver.

Salinda’s Round of 16 match against Stewart Hagestad got off to a rocky start Thursday afternoon with an awkward tee shot on the second hole.

“The ball came out weird, with no spin,” said Salinda’s caddie and former Stanford teammate, Bradley Knox. “He said, ‘Yeah, that felt weird.’”

Salinda looked at the bottom of his Callaway Epic driver and noticed a crack.

Worried that they'd have to play the rest of the round with only a 3-wood, Knox called a Callaway equipment rep, told him the issue, and was relieved to hear he'd meet them at the back of the third tee. Salinda teed off the next hole with a 3-wood – he’d taken driver there all week – and wound up in a tricky spot, on the side of a mound, leading to a bogey.

“Then they came over and cranked the driver,” Knox said. “It was like a NASCAR pit crew.”

The replacement driver was nearly identical – same head, same loft, same weighting – except for the lie angle. The new one was a degree flatter than his gamer, which led to a few more pulled shots than usual.

“It took a little while to recover the mindset that we’d had the rest of the week,” Knox said.

Match scoring from U.S. Amateur

U.S. Amateur: Articles, photos and videos

Salinda downplayed the equipment malfunction – “I just had to adjust, and it wasn’t really a problem” – but he didn’t play well early. After trailing for just one hole during his first two matches, he was 4 over par and 2 down through 10 holes against Hagestad, the 2017 U.S. Mid-Amateur champion who’d finally made match play after eight previous failed attempts.

On 11, Salinda finally got going, stuffing a wedge shot to 10 feet and recording his first birdie. He followed with three clutch pars before another good approach on 15, leading to a conceded birdie to square the match.

On the home hole, Salinda bombed his drive about 30 yards past Hagestad and had 220 yards to the flag. It was a perfect 4-iron distance, and he sent a rocket into a blinding sunset.

“I never saw it,” Salinda said. “I told my caddie: ‘Where is that? I have no idea.’ But it felt good.”

A lone voice shrieked as the ball landed on the green. They knew the shot had to be tight. Years ago, Stanford senior Chris Meyers had made an albatross on 18 for a walkoff victory with Lee Janzen at the PGA Tour Champions’ First Tee Open. Knox thought they’d come close to duplicating the feat.

“Probably almost had a Chris Meyers,” Knox said, chuckling, as they walked up the fairway.

The shot never had a chance to drop – turns out the spectator was well-lubricated – but it still was only 35 feet away, for eagle. Salinda cozied his putt to a few feet and could only watch as Hagestad’s last-ditch 25-footer stopped a rotation short of the cup.

The Round of 16 victory continued a breakout summer for Salinda. His 15th-place showing at the NCAA Championship kick-started a three-month stretch in which he’s finally taken his game to the next level.

“He’s shown flashes of brilliance before,” Knox said, “and he’s had the game. But now he has the consistency and the confidence that it’ll come back time and time again.”

Salinda shot 62 in the third round and won the Pacific Coast Amateur, which boasts one of the strongest fields of the summer. Then he finished third in stroke play at the Western Amateur before a quarterfinal loss in match play.

Now he’s one step closer to his biggest victory yet – even with a backup driver.

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Salas (62) leads LPGA's Indy Women in Tech

By Associated PressAugust 17, 2018, 12:50 am

INDIANAPOLIS - Lizette Salas' waited 77 minutes to line up her 4-foot putt to take the lead Thursday at the Indy Women in Tech Championship.

She refused to let the weather delay get to her.

When the 29-year-old California player returned to the course, she quickly rolled in the birdie putt, finished her round with another birdie at No. 18 and took a two-shot lead over Angel Yin and Nasa Hataoka with a course record-tying 10-under 62.

''I didn't even think about it the entire time,'' Salas said. ''I was hanging out with Danielle (Kang) and she was giving me her silly dad jokes. So it definitely kept my mind off of it. I was really excited to be back and to finish off with a birdie, from off the green, was the icing on the cake.''

It's the lowest score by a female player at the Brickyard Crossing.

Defending champion Lexi Thompson opened last year's inaugural tournament with a 63, one shot off of Mike McCullough's 62 in the PGA Champions Tour's 1999 Comfort Classic.

But the way the saturated 6,456-yard course played Thursday, Salas needed virtually every putt of her career-best round to reach the top of the leaderboard.

The morning starters took advantage of overnight rain by shooting right at the pins.

And nobody made a bigger early splash than Yin, the 19-year-old Californian who finished second in last year's rookie of the year race.

She opened with five straight birdies and shot 8-under 28 on the front nine. Only a par on No. 6 prevented her from becoming the sixth LPGA player to shoot 27 on nine holes. South Korea's Mi Hyang Lee did it most recently at the 2016 JTBC Founders Cup.

Yin also tied the third-lowest nine-hole score in relation to par in tour history.

Her only bobble came with a bogey on No. 13 and she closed out her best career round with a birdie on No. 18.

Full-field scores from Indy Women in Tech Championship

''I have never done that before,'' she said. ''I had nine putts, I think, on the front nine, which is incredible. I've never had that many little putts. But it just felt good. Everything was working.''

Last year's runner-up for rookie of the year has never won an LPGA Tour title in her home country though she did win in a playoff at Dubai on the Ladies European Tour.

Everybody seemed to find their groove Thursday.

Eighty-eight of the 143 players shot under par and 54 were 3-under or better.

And with more rain in the forecast Thursday night and Friday, the scores could go even lower as a star-studded cast chases down Salas, Yin and Hataoka.

Four players, including Kang and Jane Park, are three shots behind.

Seven players, including last year's tournament runner-up Lydia Ko, are four shots back. Ko was tied with Yin for the lead - until she knocked her tee shot on the par-4, 16th into the water. She wound up with a double bogey and birdied the final hole to finish with 66.

After taking a monthlong break to recover from physical and mental exhaustion, Thompson looked relaxed and comfortable in her return to the course. She shot 68.

''It was hard for me to take the break because I didn't want to show weakness,'' she said. ''But at the same time, it takes a lot of strength to acknowledge that you need that kind of break and just take time for yourself, especially when you're in the spotlight like this.''

Salas, meanwhile, started fast with an eagle on the par-5 second and finished with a flurry.

She birdied three straight holes on the front side to get to 5-under, added birdies at Nos. 12 and 14 to get to 7-under and then birdied the final three holes - around the approaching storm - to put herself in contention for her first title since the 2014 Kingsmill Championship.

''I have been just striking the ball really well this entire year, and just glad some more putts dropped today,'' she said. ''I was really refreshed. I didn't practice at all last week, and I was just really eager and excited to be back.''

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Sordet opens with 62 to grab lead at Nordea Masters

By Associated PressAugust 16, 2018, 11:23 pm

GOTHENBURG, Sweden - Clement Sordet opened with four straight birdies to shoot 8-under 62 and take the first-round lead of the Nordea Masters on Thursday.

Sordet says ''I wasn't really focusing on the score, I was just enjoying it.''

The Frenchman, who shot his lowest European Tour round, has a two-stroke lead over Scott Jamieson of Scotland and Lee Slattery of England.

Hunter Stewart is the highest-placed American after a 5-under 65 left him on a four-way tie for fourth with Christofer Blomstrand, Tapio Pulkkanen and Richard Green.

Defending champion Renato Paratore's hopes of becoming the first player to successfully retain the title look in doubt after the Italian shot 9-over 79 at Hills Golf Club.

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Peterson confirms plans to play Finals

By Will GrayAugust 16, 2018, 9:17 pm

After flirting with retirement for much of the summer, John Peterson confirmed that he will give it one more shot in the upcoming Tour Finals.

Peterson, 29, had planned to walk away from the game and begin a career in real estate in his native Texas if he failed to secure PGA Tour status before his medical extension expired. His T-13 finish last month at The Greenbrier appeared to be enough to net the former NCAA champ at least conditional status, but a closer look at the numbers revealed he missed out by 0.58 points in his last available start.

Full-field scores from Wyndham Championship

Wyndham Championship: Articles, photos and videos

But Peterson was buoyed by the support he received from his peers at The Greenbrier, and when he got into the Barbasol Championship as a late alternate he decided to make the trip to the tournament. He tied for 21st that week in Kentucky, clinching enough non-member FedExCup points to grant him a spot in the four-event Finals.

Last month Peterson hinted that he would consider playing in the Finals, where 25 PGA Tour cards for the 2018-19 season will be up for grabs, and Thursday he confirmed in an Instagram post that he will give his pro career "one last push."

The Finals kick off next week in Ohio with the Nationwide Children's Hospital Championship and will conclude Sept. 20-23 with the Tour Championship. Peterson will be looking to rekindle his results from 2013, when he finished T-5 or better at each of the four Finals events while earning fully-exempt status as the top money earner.