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Adams launches Blue Line for higher ball flight

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Adams Golf on Monday announced the arrival of its new Blue Line series, aimed at helping golfers "get the ball in the air more easily and more consistently."

One of the visible features of the company's new Easy Launch System is its Velocity Slot Technology, which you'll identify as the horizontal black indent on the sole. Adams' parent company, TaylorMade-Addidas, features similar, albeit vertical, slots on the face of its new RSi1 irons.

Blue Line clubs also feature a draw bias and a low/back center of gravity in the irons and woods, aimed at promoting a higher ball flight.


“Quite simply, Adams Blue is engineered to help golfers hit higher, straighter shots more consistently,” Brian Bazzel, Adams' senior director of product creation said in a statement. “Through a sophisticated, simple design, Blue matches an aesthetically-pleasing look with proven performance technologies to make the game more fun for more golfers.”

As for techincal specs and cost, the Blue Line driver will be available in three lofts (9.5, 10.5 and 12 degrees) with a 55-gram Aldila SlimTech shaft at an MSRP of $299. 

The fairway woods and hybrids will offer the same Aldila shaft, with the woods marked at $199 and the hybrids at $179.

Finally, the irons, in typical Adams fashion, will be available as a combo set, starting with either 3- or 4-hybrid and moving down from 5-iron to pitching wedge. The steel shafts are marked at $699 and the graphite at $699.